In organizing big conferences for your company, there are needs that the company should address such as accommodating large numbers of participants, getting a meeting site that is accessible for all participants, parking space and logistics, inviting a credible resource speaker, and selecting a unique and original logo for the assembly! Yes, the corporate meeting planning should include a unique and original trademark that will make the gathering unforgettable!

Importance of Meeting Logos

The purpose of getting a strong logo to brand a certain convention or event is not just to have something to put on posters or t-shirts or tote bags. A strong, attractive symbol is a significant means of communicating to the participants what the meeting was about and later may serve as a reminder about that past assembly.

The right trademark as a part of corporate meeting planning can be an invaluable tool as it is going to bring together a company’s existing identity with a unique business event. Nothing like a strong, identifiable brand will build credibility in an event any quicker or have participants understanding the importance of this event. Give-away bags from local retailers are nice; but nothing can match a bag with the event’s own trademark and detail!

Conference Logo Contents

A conference trademark needs to communicate something about the event to each participant and it is important for event planners to decide on what things need to be communicated and be included in the assembly’s emblem. The following can be included in your designs:

Year of the Event - The date is very important especially for gatherings that are held less frequently, such as once every two or more years. Brands help to remind people to look forward to another similar event in the future.

Title or Name of the Conference - With the logo, it is important to include the title or name of the meeting as a constant reminder to every participant about the assembly and to give them a bird’s-eye view of what the meeting is all about.

Interesting Graphics - Graphics are a very important element in a conference logo, so you need to carefully choose relevant and interesting graphics for your design. As an example, if you are holding a meeting in Hawaii, you might include sea waves; if your assembly is more nature-friendly, you could create graphics that are more ‘green.’ For meeting planners, choosing graphics for the emblem is very crucial since the chosen graphics should have a great impact on each participant.

There are two things that you need to avoid in designing your conference trademark: don’t design ones that are too abstract because most people may find it messy or misinterpret it; and don’t make it too ornamental and thus distracting of the event’s message. Think of the design and simplicity of Nike, Pepsi, UPS, Disney, etc. Simple yet so powerful as to be never forgotten what they represent!

Conference Promotion through Logos

Logos can be considered as one of the best ways to promote your convention, both before the meeting on fliers and other advertisements and then at the event itself as printed pens, coffee mugs, tote bags, t-shirts, executive giveaways or even plaques and other event memorabilia.

So, at your next corporate meeting planning for that next big gathering, encourage the development of a classic meeting trademark for this conference. The lasting impression that a strong, impressive logo can leave with each participant is priceless!