Life and Health Quote and Apply…I am only interested in speaking with those who indicate that they are in the market. So don’t worry about the contact points, I won’t contact unless you initiate a request for consultation. Thank you.

I have been promising to write an article on the Health Care reform items that became law September 26th since probably September 1, 2010. Because I have not in fact produced the article, one may consider that I am procrastinating….Although I have written many original articles and spun many others onto my blogs for post fodder, since that time, there is only one issue that has prevented me adding this article to my portfolio of web based banter. The obvious attempt to move to socialized medicine, which "wouldn’t include a public option" distresses me to the point of confusion, over whether I want to educate the public as to why their health insurance bills are going to be going up, or do I want to wax eloquent, on the diabolical and seemingly inperceptible tactic that Our Congressional and Oval Office leadership is using to grind us down the trail to socialist medicine, while enhancing their ultimate goal of creating the Union of Socialist States of America. Having contributed considerable effort to the spread of many carriers free market (and I admit freely, also the medicare based) products into my 5 state jurisdiction, I have decided that there is not much future in continuing that effort, so with this article I am also announcing, that the insurance part of my posting is going to be placed deeper in the site, and perhaps even eliminated, depending on the future course of events, and whether or not we throw some of the communists out of congress this November, and correct our course of action, to one more consistent with the ideals of the founding fathers. In short the insurance agency is gonna’ be back burnered, and marketing and marketing consulting is going to be my gig going forward, I will keep my tickets in TN and NC, and I will concentrate on my insurance operation again, when it again becomes a useful (read profitable) use of my time and effort.

So the political and economic rant aside, here’s what is happening on the Health Care "reform" front.

Effective 23 September, 2010 the following changes were legislated in place, with Obamacare. I am going to take the liberty of pointing out the areas of change which lead to an increase in your direct health insurance premiums. While most of the new rules of the patient protection and affordable health care act (what a nice title for the plan that increases premium costs to a painful amount while telling you what a good deal you’re getting) have a grandfather clause, most carriers will not use the grandfather clause, and will comply with the intent of the new legislation’s spirit, from September 23, 2010 until they leave the business, which will be sooner, rather than later, should the PPACA remain in effect as planned. Oh, wait, our fearless leader did promise you could keep your current plan, didn’t he? How is that working out for the McDonald’s Franchise’s work force? Don’t worry, only a few hundred thousand more on the uninsured rolls, as we "progress" toward the single payer glory…

1.The first new benefit is the elimination of lifetime coverage caps. While that sounds good to the sick or malingering, one should remember that what happens when risk is shifted to the carrier is consistent with economics 101 principles. When the item costs more…you pay more. This paragraph will add cost to health care plans, in a universal manner. Whether you like this aspect of the legislation, or not.

2.Annual dollar limitations are prohibited, with the exception of restricted annual limitations for "essential benefits" that are increased annually until completely eliminated in 2014. Sounds confusing, but the end result will be effective elimination of these restrictions. Again, sounds nice to those who hate the insurance companies, however, it will increase the cost of your health insurance, as once again the risk rises for the insurance company. Additionally, the limited benefit plans that make a form of insurance affordable for some lower income individuals and families, are likely to disappear, and those costs as a result of uninsured emergency room use, etc. will have to be absorbed somewhere. Strangely enough, adding to our overall health care costs.

3.Recission and Cancellation of coverage is now prohibited, except for fraud or intentional misrepresentation of material fact. While it is nice that they wrote this down, most carriers in fact already operate in accordance with this concept. The only way you lose most any carriers coverage, is by not paying, funny, but the companies like to have you pay for your insurance. This rule is not likely to adversely effect your premium outlay as much as the others, and it does codify current quality carrier modus operandi.

4.Preventive services. Going forward preventive services will not be considered part of a copay or deductible scenario, all costs for preventive services will be absorbed by the carrier. Again, many quality plans were already absorbing these costs, so those who have the type of plan where this is already in force, will not see an increase in cost due to these factors. And this is certain to sound like it is a benefit to the enrollees, However there will be an increase in the aggregate cost of health insurance due to this portion of the bill, causing premiums to rise.

5.Extension of dependant coverage. From the 23rd of September, 2010 going forward, young adults up to the age of 26 may remain under their parents coverage, either group or individual. While it is wonderful that the student demographic may maintain their dependence on parental coverage for a longer period of time, for the student, the opportunity for quality, independent coverage has existed for a long time. Where this part of the bill is going to increase cost is in the vast majority of the currently insured demographic, where new costs on existing plans are going result in increasing premiums. By now you are starting to get the idea, Obama care really won’t drive your healthcare costs down. In either the short term, or the long term, as you will soon see.

6.Appeals Process. Each carrier must have an internal appeals process that allows enrollees to review their files, to present evidence and testimony as a part of their appeals process. Plans must also have an external review. The process must include at least one level of appeal for individuals, with a mandatory turn around time of 24 hours for an initial determination, on urgent care matters. Most carriers are going to have to do some work to comply completely with this section of the law. One aspect of the law that I believe truly reflects the world centrist/socialist ideology of the Obama administration, is the language appropriate caveat, placing the onus onto the carrier for linguistic "appropriateness" read ability to speak to the enrollee in their language, the case for establishing English as our national language notwithstanding. Of course not to mention that the additional requirements mean additional costs, and will help to contribute to the rising cost of Health insurance premiums.

7.Emergency Service. Plans that include coverage of emergency services, are required to provide such coverage, without the need for prior authorization, ensuring that a bloody nose can more easily be parlayed into rhino-plasty on your dime, the provider’s are going to suffer cost increases as well with this one, as facilities are forced to take in network rates for these services, regardless of the plan carriers payment terms. In reality, most quality plans already had this provision built into their portfolio, however there are costs involved, and putting the caveat on discounted plans will result in fewer of them being here next year.

8.Access to Pediatrictions. This paragraph in the bill requires that children be allowed to have a designated Primary care Physician, (PCP) assigned in their network. There was never anything that really stopped this from occuring in the first place, but it sounds appealing doesn’t it? It also provides a parallel paragraph on OB-GYN access, which is also already included in quality plans. Again, so much fluff, but now codified fluff…

9.Prohibition on Pre-existing conditions exclusion for Children. If you have young athlete in the family, who has a tendency to visit the emergency room on occaision, or an incurable illness that started from birth or anywhere forward, this addition to the requirements is a redress for you. If you do not have a condition in your family, this is going to cost you anyway. While I am in favor of coverage, regardless of a child’s condition, I feel compelled to tell you, that this costs more for the insurance companies to do, and that cost is going to be passed back to the consumer, in the form of higher health insurance premiums.

There are in fact 3 additional areas of law that became effective on the 23rd of September, Uniform coverage documentation and standard definitions, which in effect refers to the language of medical insurance claims; Incurred loss/claim reporting requirements, which will simply be a new accounting format for summary expenses by category; and finally, Loss Ratio Standards, with the inclusion of a mandatory rebate provision for all enrollees in a plan that exceeds loss ratio standards, in other words, the cap on earnings that any plan can attain. While I doubt many rebates will be processed with the addition of all the costs associated with ObamaCare, the end result of this legislation is a guarantee, that private insurers are on their way out of the business.

I am presenting the facts as they stand at present. I am not offering a position, although you may conclude, accurately, that I am not a fan of the PPACA. The fact remains that most of these newly implemented laws will result in increased costs for private insurers. And these increases in cost, will result in higher premiums. If you don’t believe me, just stand by and watch, as our private insurers leave the business one by one. Unless we can implement some change, like fire all the socailists we have employed in our government at this moment in time.

As I close my active effort in the health insurance industry, I must offer one last piece of solid advice to my indivdual and self health care plan sponsoring clients, if you are not in an HSA, get in one. The form is going to survive the health care "reform" regardless of its final form. The cost of premiums has been less than traditional plans for years, and the tax advantage of owning one offsets any perceived additional out of pocket risk you may be looking at, if you can do the arithmetic. you will see what it means, I promise, its not even algebra. http://i4terminsurance.com will fill an interim gap as there is one, as I close I4financial.com, I will put up quoting links on http://kennethjamesford.com, under the insurance pages section, in a week or two, given time constraints. You will be able to competitively quote all five major carriers I represent, all of whom are in full compliance, Aetna, Assurant, Humana, United HealthcareOne, and BCBS of TN. I will not pull that feature down, until they are all out of the marketplace. Which is inevitable under the current PPACA. I may post short updates to this posting, if there is any activity over on the insurance pages, if there is none to respond to, I will sign off for now, and wish everyone good luck…oh and I am going to say it, I have been wanting to for 2 years now…if you’re not in an HSA you are not using your head for anything other than a hair growing surface, or lack thereof…

Kenneth James Ford

MBA/Entreprenuer/Insurance General Agent/==>Marketing Consultant/Internet Marketer