Simple Strategies for physician internet marketing
Business → Marketing & Advertising
- Author Philippa Kennealy
- Published December 4, 2010
- Word count 563
The truth is that there are plenty of doctors and medical practices who get discouraged once they hear people say that they would need some form of physician internet marketing. This is primarily because they believe that marketing or doing promotions of any kind for their company would be too complex, difficult, and would waste a lot of their resources.
This is actually a very unfortunate view of physician internet marketing. Yes, it would be difficult to deny that it would use up some resources, and it is quite true that it could be a tad complicated for people who are new to it, but the benefits would definitely outweigh all of these disadvantages.
To be able to see for yourself how physician internet marketing works, it may be best to use some of the simple techniques first. These simple strategies would not only help get your feet wet when it comes to physician internet marketing, but would already provide you with some of the benefits that you can expect from advanced strategies.
Build a Social network page for your medical practice:
Building a social network page in a popular social networking site is probably one of the easiest or simplest ways that you can do physician internet marketing. There are two main reasons why this is so simple, and yet very effective.
The first reason for its simplicity is that it is very easy to set up. You would just have to go to a popular site (facebook, myspace, etc.) and start building your profile. It is usually quite simple to do and would not require you to invest in plenty of resources.
The second reason is the fact that these kinds of websites are already quite popular. This means that by including a profile of your medical practice, you would be able to already get a good number of people who would become exposed to your services and products.
Create mailing lists and send messages to the members:
A mailing list is another simple method of physician internet marketing. Through it, you would be able to send out updates, special offers, and other information about your practice to your regulars and prospective clients.
The great thing with this is that it need not be expensive and too complex. You could just type out a simple message explaining your practice to them. You would not have to spend on printing costs and paper for the traditional brochures and fliers that you would be using if you had not used physician internet marketing to promote your medical practice.
Write a blog:
Another simple way to do physician internet marketing would be to set up a blog. Blogs are usually much easier to set up than a full-on website, but would still allow you a venue from which you would be able to talk in depth about your services.
You could even use it as a platform to respond to some of the queries or comments of your patrons or potential clients, so that you would be able to make them feel comfortable enough to try out your practice.
As you can see from the simple strategies mentioned above, it may not be that difficult to start out in physician internet marketing. Of course, if you would want more advanced techniques, then it may be better to partner with a good medical marketing company.
Philippa Kennealy MD MPH CPCC PCC of medical practice marketing site and medical practice marketing plan blog. A business coach whose passion is helping her physician and medical practice clients thrive in their businesses.
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