Using a Search Engine Optimization is important if you have a business that also has a web site. This is because these techniques will make it possible for your website to appear first in web visitor's search results. It directs more traffic to your website. The following are some tips to increase your search engine ranking.

Monitor your search standings so that you will know where you stand. Watch your page rank closely by using toolbar applications. Make sure you check your referrer log regularly so that you can track where your visitors are coming from.

Place appropriate keywords throughout every element of your site such as titles, contents, image names, URLs, etc. Think about how people looking for information about this topic would search on the net, think of the keywords as search terms. The title tag and the page header are the two most important spots to put keywords. However, putting too many keywords on your site will mark you as a spammer and you may be ignored by spiders.

The integration of internal links into your site is the most basic strategy for SEO, thus increasing the traffic to individual pages. See to it that you link back to your archives frequently when creating new content. Make the anchor text friendly to search engines. Appropriate words that point to a page are directly proportional to the page appearing in search results when users run a query using those terms. Ensure that your links are appropriate. Don't do excessive linking so that your visitors won't get pissed.

Add a site map which is a page listing and linking to all other major pages in your site to make it easier for spider engines to search your site. It's better if there are only few clicks to get to a page on your site.

Use clear keywords to name your URLs to make them more search-engine-friendly. For example, it's easier to understand what ' http://www.seminary.com/theology/bibleverses ' would contain than ' http://www.seminary.com/12236/z0912.htm '.

Flash content looks really great but it cannot boost your SEO. Linking to a single page isn't possible with Flash, Frames and AJAX. Avoid using Frames. If you can't avoid using Flash or AJAX, use it sparingly. If it is inevitable that your main page is a splash page that is all Flash or a single big image, place text and navigation links below the fold.

Spiders can only search text but not text within your images. Because of this, you need to make the words associated with your images as descriptive as possible.