If you frequently present at conventions and exhibitions, you don't want to constantly reinvent your marketing supplies just because there is a new show coming up. If you did, you might not be able to maintain any kind of consistent campaign because you'd be changing it every month, or even more frequently when convention season is at its height. That extreme measure isn't necessary. It is easy and beneficial to incorporate your trade show booth into the marketing strategy that your company already employs.

Working A Trade Show Exhibit Into Your Commercials

Depending on your industry, you may use television or radio ads to market your product. These ads are probably not lengthy, but you've certainly spent a lot of time on designing the concept and the content. If you've come up with the perfect ad and put that much time into it, it makes sense to let that advertisement run its natural course rather than cutting it short because you need to advertise a trade show booth.

Instead, work your trade show exhibit into the commercial that you have already prepared. This can be as simple as inviting people to come see your new product for themselves and then mentioning the upcoming event. You simply need to get the word out that you'll be in town soon, and that potential buyers can see what you have to offer at your exhibit.

Incorporate Your Main Message Into The Trade Show Booth Design

When purchasing a display, you should consider something with a degree of adaptability. This is particularly true if you intend on a very product-focused design, in which case you will need to change that design when you introduce new products. A design that has some flexibility allows you to change it to fit different marketing concepts, rather than being forced to make your current marketing concept fit your existing booth.

That doesn't mean your trade show exhibit must be completely modular in order for this method to be successful. A modular unit offers you the highest degree of flexibility, but it's not a requirement by any means. Simply changing the colors or adding some new logos to match your updated brand image is more than enough. Cosmetic changes do a world of good and can make the entire setup look new. These cosmetic changes are inexpensive, fast, and can be done over and over again.

Should You Choose A Modular Design?

If you find yourself redesigning your booth very frequently, there may be an advantage to purchasing a trade show exhibit which has a modular design. If you know that you will be frequently redesigning and are purchasing a display for the first time, definitely consider a modular choice. Today's modular units are well designed, and never sacrifice functionality or attractiveness for design convenience. There are a number of ways in which they can be assembled, making them a better choice than in years past. Plus, they've got design flexibility which allows them to be tailored visually as well as structurally.