Cut out the ads
- Author Steven Johnson
- Published December 11, 2010
- Word count 531
This September sees doctors entering the debate on First Amendment rights. The American Academy of Pediatricians has published a policy statement attacking the current practices of the television, internet and print media on "explicit" content. Put simply, the AAP lists all the main problem areas from lyrics in music and the accompanying videos, the pornography easily accessed on the internet, to all the ads we see for erectile dysfunction drugs. It notes this is triggering early questions about sex and sexuality without any balancing content on sexual responsibility in relationships and birth control. Taking just two examples, there are now a host of reality TV shows which are supposedly just for "dating", but the real interest lies in seeing who pairs off. Equally, it's now routine for advertisers to use sex to sell even the most unsexy products and services. These are images of women wearing only a few clothes posing suggestively.
Children gather information from all sources available to them. As peers, they exchange web addresses and swap the latest downloads of music videos. They encourage each other to upload photographs of themselves partially or completely nude to Facebook and other slightly less obvious sites. If life is boring, there are now a host of sites following in the footsteps of chatroulette where you can make random video chat connections. In many instances, this is an excuse for sexually bizarre behavior among many participants, but it can be more mainstream, e.g. the Reddit community asked for a service that would allow them to see more than each other's faces and Popjam links to Facebook.
The underlying question is what message all this sends to our young. First, it's reinforcing the stereotype of men as wanting hard erections and being prepared to take pills to get them. With images of semi-naked women everywhere it continues the trend of portraying women as sexual "things" and potentially starts the use of pornography at an earlier age. Yet the regulators see nothing wrong. The television stations routinely accept erectile dysfunction ads and refuse ads for oral and emergency contraception pills. The internet continues to be the Wild West with everything available if you know how to use google. Apart from a few "family" and religious organizations prepared to speak out, there has been little pressure to moderate behavior. Perhaps the intervention of the AAP will provoke more discussion and a cultural shift.
Until then, we're all free to enjoy all the ads where the sultry, if not flirtatious, woman wants her man to "do this more often", referring to the smile both wear as a result of using the pills. There are offers of free prescriptions and, while there are no "money-back guarantees" if couples remain unsatisfied, viewers are left in no doubt that Viagra and the others are certain to turn every opportunity into a score. Indeed, the marketing department for the little blue bills asserts that Viagra is now iconic, i.e. people automatically associate it with erectile dysfunction as the "cure". Not that Pfizer is sitting on its laurels. As the competition increases from the other two, we will no doubt see more explicit ads defending the original's market leadership.
Steven Johnson has shared his vision and professional opinion on a vast array of topics and [http://www.medical-place.com/viagra-ads.html](http://www.medical-place.com/viagra-ads.html) is one of the sites where you can read more of Steven Johnson's contributions.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- The Role of Lighting Stores in Brampton: Shaping Spaces for the Future
- The Role of Commercial Cleaning Services in Auckland: A Comprehensive Guide
- Exploring the World of Chauffeur Service: Benefits, Challenges, and Best Practices
- Nerds and Geeks: They still live on!
- IQ Tests: History, Uses, and Choosing a Reliable Resource
- 8 Great Ways To Teach Kids About Oral Hygiene
- App Development as a Catalyst for Business Growth
- Costs of arranging a Mortgage in Spain
- TikTok and Instagram: Ways you will grow and learn.
- Mustang GT: Ford Motor Company is a Rising Force!
- 10 Ways to Transform Production Scheduling in Business Central
- Elevating Your Home with Bold Decor and Vintage Carved Doors
- The Ultimate Skin Care Guide for Every Weather
- Do I Need Insurance When I Rent a Boat?
- Casino Bonuses: How to Maximize Your Rewards and Enhance Your Gameplay
- Was Joseph Stalin a good or bad leader of the Soviet Union?
- Top 5 Slots with the Highest RTP: A Winning Guarantee or a Myth?
- The Thrill of the Hunt Discovering the World of Location-Based Entertainment
- How Much Is the Hermès Cleaning Fee?
- Does Hermès Offer Free Repairs?
- The history of gun control in Australia
- Digital Marketing
- How to Mix and Match: Tips for Building Versatile Outfits from Your Wardrobe
- The Significance of Commercial Cleaning Services in Auckland: A Key Element of the Modern Cleaning Industry
- How RTP Impacts Online Casino Gaming: A Guide for Players and Operators
- How Authentic Employee Reviews Boost Employer Branding
- How to Choose the Best Online Casino: 5 Simple Steps
- Guaranteed Auto Financing
- Transform The Mudroom for The Festive Season
- Rustic Thanksgiving Ambiance with Farmhouse-inspired Doors