With paid traffic getting more and more expensive its crucial that you become a smarter marketer if you want to be competitive in the online space. Google is still one of the best sources of traffic and while SEO is slow and unpredictable, AdWords allows you to instantly tap into the biggest source of paid traffic on the Internet. With its reach spanning to virtually every country in the world its never been easier to expand your business online - and worldwide.

Anyone that's dabbled with AdWords knows just how tricky it can be to turn a profitable campaign. Seasoned experts even struggle at times and unless you sharpen up you will burn your fingers. The real secret is to get cheap traffic. Here are 3 great tips to help you get cheaper traffic that converts.

1. Quality Score

Google's quality score is a very important part of getting cheap traffic. So many things affect it, but the 2 biggest areas to work on is your landing page and your actual ads. Your landing page needs to be highly relevant to the terms you are bidding on and your ads need to be good.

2. Split Testing

In order to get a better quality score you need to improve your ads. The best way to do that is to always split test ads against each other. The smallest changes in an ad can make such a big difference. You should also split test your landing pages as that will improve your conversions and ultimately your ROI.

3. Diversify

Traffic costs in the USA is extremely expensive. Its arguable the most expensive traffic around and its not necessarily the best traffic. I would suggest that you start testing international traffic. Even if your products are only in English you can target English speaking countries like Australia, Canada, England and even Singapore.

The real secret to getting cheap traffic from AdWords doesn't boil down to "one thing" but rather its all the little things working together. Working hard on CTR's and conversions is an ongoing process and the more you improve that the more your ROI will improve. Quality score is your friend if you use it wisely and it will help you get cheap traffic if you work with it.

The concept behind quality score is to reward good ads and good marketing. Its also designed to punish bad ads and bad marketing. If you focus on quality score you can really see a massive change in your bottom line. Not only will AdWords give you cheaper traffic, but they will give you more traffic which is usually a much better quality.