Hands up who knows something about SEO marketing. Okay – now, hands up who knows what that actually means? We all know the buzz words – some of us probably even know, roughly, what some of the techniques involved in, say, SEO marketing Kent actually entail. What we don’t know, really, is how these things are done. How often, using what programmes, going to which sites, engaging with what directories... and so on. In truth, search engine optimisation is a horrifyingly complicated thing, which is why so many companies make so much money out of doing it. Any business that wants to get ahead in this world needs to know exactly this about SEO marketing: it needs it, and it needs to employ someone else to do it.

Try doing search engine optimisation alone and see how far it gets a site. Lucky companies might get a few days near the top of a major search engine; companies with some kind of knowledge of what SEO actually is might get a week. No one, bar no one, is going to be able to make their site stay at the top of those all important search pages for longer than that. Not without the help of an outfit like that SEO marketing Kent organisation mentioned above.

Here’s the awful truth about search engines: they will overlook sites that are perfectly suited to the query they are returning. They will do this every time and without fail. A site can be the most perfect example ever created of a site about, say, pobble beads: but without the right coding, the right hierarchy of headings, media, sections, links, deep links and so on it means nothing to a search engine. It might sell pobble beads better than any other site has ever sold pobble beads. But it won’t sell a single one.

SEO marketing understands this – and that is why every business on this cybernetic earth needs it. And not just a little bit, either. Because here’s the other ugly truth about search engines: what’s good today is old hat tomorrow. A business can have not just the best site ever made for selling pobble beads, but the most search engine optimised site in the universe for selling pobble beads today – and tomorrow, the search engine comes back and thinks "ho hum, nothing new here, bye". And off it trots, in search of fresher information about pobble beads. In order to get to the top and stay there, a business in Kent would require the full time services of an SEO marketing Kent operation; a business in Frome would require the services of its own local SEO outfit; and so on. There is no rest and there are no short cuts.

Do not be fooled into thinking that there are: and equally, don’t be fooled into thinking that once a site has been optimised it can be left alone, or that the optimisation can be carried on by people who don’t do SEO marketing professionally. It can’t. In the modern world, the truth about SEO is this: change daily and keep up, or die. Employ the experts, or sink without trace.