If you would like to have huge traffic, visitors, leads and quality SEO on your web site optimising it is a neverending task. One of the most outlooked things that one could do to optimize your web site is to "spider" it from time-to-time and explore fresh opportunities to optimize it. And because the present day web site differ very much from the old static pages site which looked like a brochure and never modified their editorials, today's web site are developing every minute and change portions of their words and phrases each second updateing and improving itself, with all this being told how do you examine your site ? How do you find out you have a cash cow web site ? .

Underneath are 6 tips you will need to look at when reviewing your website .

1 - Do you understand how to convince the reader to interface with your web page ?

One of the best places to begin is to review your overall calls-to-actions, or in some instances, lack thereof. Precisely why is this one of the best places to commence ? Actually, I 'm certain your internet site is there to earn you money right, proper CTA's are the most effective ways to increase your conversion rate and your overall bottom line. That is of course presuming you get enough visitors .

A several things to often search for are the other ways readers can contact you. An amount of best practices are to prominently boast your phone number and either a form or a picture that connects to a form. Both should be featured on just about every page of your site . You never learn when your website visitor will feel compelled to reach out to you. Don't make them hunt your contact information down because wide range of people will bail instead.

This can sound obvious, but you will be surprised at how many sites I check where I can't find the telephone number .

A B testing works well too. Your CTA might be on the right side of the page and doing fine, but how can you tell that is the BEST place if you don't test other position and split test? You might be amazed to see the statistics behind testing out different positions. It actually does make a difference in lot of cases .

2 - Web page content improvements.

Content is often added when the site is designed. Wide range of times it is added with "I'll go back in later and polish this up." You may perhaps only have a small number of lines of words and phrases on each page when you understand that an extra 400 words might really improve your SEO. We all find out search engines love text , so why not go ahead and add some. Be certain to keep your pages keywords in mind when writing as well. By no means am I telling to keyword stuff, but do try to squeeze in your primary key phrases a couple of times as long as it reads ok.

Well written sales copy is going to do wonders for your conversion too. Try not to hurry through your text . Either place some solid effort into it or use a professional to aid.

3 - Design Tweaks.

If your web site is still sporting the design from several years ago, may be a good time for a transformation. SEO is great and all, but if your web blog is ugly , don't expect too much from it.

4 - Duplicate Content ?

This really is a considerable issue that many neglect . I have seen many your webblogs become penalized from Google for duplicate content. This could be repeating the same editorials on some pages on your web site as well as having your exact content on other internet sites. Scan your blog to make sure you have original words and phrases on each page. Also, do some research to see if your editorials is out on the web someplace. You will find tons of instruments out there to assist you in finding potential duplicate words and phrases . It is a strong preventative maintenance practice to check this every now and then.

5 - URL Structure.

Look into how your url's read. Do your subpage links read like a strange language ? If they do, it's time for a adjustment. You probably have got word of the phrase "SEO friendly urls." Well, these are important and without doubt aid your cause if you might get some of your keywords and key phrases in the url structure. Clean urls also also help when you have to send a link out.

6 - 301 Redirecting.

Have you got a http:// and a http://www. version of your blog .

If you do , be certain to 301 redirect to one another and make those double pages point to just one varieties of the same page. Having two varieties of the same page is harmful for all kind of reasons that I will not explain in this article, the subject being to broader and needing a large explanation. Takeaway from this = do the 301! .

There are plenty more than 6 things to look at when examining your internet site , but these are many of the things that might have the most important impact. Get these basics straightened out and you will be well driving to internet greatness! What are some other ideas you have for folks auditing their site ? .