Submitting your articles to article directories can provide a opportunity to make use of your creativity. You can employ your writing skills to take advantage of the benefits of web based marketing. By submitting quality articles to the best known article directories you will realize that this method is one of the most effective techniques used today to drive targeted traffic to your website. Writing extraordinary articles and submitting them to highly rated article directories has become very popular since it can be accomplished with very little cost.

Here are three things that you should avoid when you submit to article directories. Avoid these three mistakes which are commonly made by novice writers:

1. Try not to confuse the purpose of promoting your informative articles with the primary reason for writing articles. The promotion of articles is undoubtedly essential for lead generation, branding, and for the overall endorsement of your site. But don’t lose sight of the principal reason to write your articles in the first place, and submit them to article directories. The primary reason is to inform your reading audience. Your quality articles must also be enlightening or you will fail to obtain the promotional benefits of posting the articles since the readers will not be the least bit interested in your article content. If web readers do not take the time to read your article in its entirety you will find that you won’t receive a single click on your resource box link.

2. The majority of apprentice webmasters don’t take full advantage of the promotional opportunity presented by article marketing. However experienced authors and knowledgeable web marketers recognize that quality articles have the potential to generate hundreds of links back to their website. The secret is to make the most of the traffic that you will eventually receive. To do this effectively you must take the time to plan the placement of keywords and plan the use of keyword phrases within the article body. If you do this correctly you will notice a considerable difference in how your articles are used by web publishers. If a highly ranked website, with a large base of readers, makes the decision to publish your articles you will discover that your articles will be viewed by hundreds if not thousands of potential readers each day. You can generate a large volume of traffic using this method and you may enjoy a considerable revenue stream from your site visitors.

3. You should also steer clear of publishing irrelevant content that will not be helpful to your reader base. You will likely find out that it is a waste of time to write and submit articles for the sole purpose of generating back links to your site if you fail to satisfy the needs of the reader. Your published article must without a doubt convey the message that you have pledged in the article title. If the article fails to deliver on the title or outline, most of the top article directories will disallow your article and decline to post it in their database. On the other hand, if an author takes the time to distribute useful and informative content that readers are interested in, they may double or triple the click through rate to their website.

Numerous article directories also reject articles for simple spelling errors and for the improper use of grammar. If writing is not your strong suit you should think about outsourcing your article writing needs to a professional writing service or a freelance writer.

It is also very important to direct your web articles to a highly targeted audience. The step of targeting will lead to a better result from your article marketing effort. You can accomplish this quite easily if you take the time to submit your articles to categories that are closely related to the topics that you are writing about. Targeted readers are much more likely to continue reading your article to the end if the content is of interest to them.

In summary you should avoid these three things when you submit your articles to article directories; be sure to write quality content that is targeted to your readers, promote your articles in an effort to further boost traffic, and be sure your article content is both helpful and informative.