Integrating Trade Show Displays Into Your Broader Marketing Strategy
Business → Marketing & Advertising
- Author Chris Harmen
- Published December 24, 2010
- Word count 471
Good trade show displays are a must for any exhibition, regardless of whether it is open to the public or restricted to the industry. However, your trade show stands can be more than that. A great presence at one of these exhibits can become a part of your larger marketing campaign, increasing the effectiveness of your entire advertising presence as well as making the event itself a success.
What Are Good Trade Show Stands?
The basic purpose of trade show displays is to communicate information about your new product or service while attracting as many visitors as possible. There are many ways to do this, which have varying degrees of effectiveness, and which vary depending on the field. For pure design needs, most companies will choose a separate design company specializing in the manufacture of trade show displays. However, before you can begin building your booth, you need to know what type of exhibit will work best for your company.
Making Your Trade Show Displays Fit Your Image
Trade show stands designed just to attract attention may sound appealing, but in practice it can become too much of a distraction and have the exact opposite effect. Instead of trying to harness the myriad ways to attract attention, consider the message of your main marketing campaign. You have spent a long time creating your marketing message, and it has been refined by multiple parts of your company. You know that it attracts attention, and you know that it will have at least some recognition within your field if it has been in use for a period of time. In short, incorporating your existing advertising concepts into your trade show stands is one of the best ways to get results from an exhibit design.
Benefits Of Using Your Exhibit As Part Of Your Marketing
Incorporating existing themes into your booth will give a boost to your overall event presence. In the same way, the connection between your booth and your existing advertising theme boosts the overall campaign. If you are showing at an exhibit that is open to the public, you have an audience of people who would be perfect for your product. They are interested, they are enthusiastic, and they may well be looking to buy. They see your exhibit, and they see your marketing campaign logo, slogan, or dominant element clearly visible. They either know your company already and want to learn more, or they are intrigued to know what you offer.
If visitors don't know who you are, then seeing a common marketing element will help them remember you. When they see a new promotion that features your company, they will remember the exhibits they saw. Logos and slogans are designed to make an impact at a glance - let them keep working for you in the exhibition hall too.
Chris Harmen is an author for Skyline, the leading provider of Dallas trade show displays. Skyline helps integrate Dallas trade show stands into a broader marketing concept for maximum impact.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- Are Gucci Bags Made of Animal Skin?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024
- Harness the Power of China's Market with the China Business Email Database List
- Maximize Your B2B Outreach with Ready Mailing Team’s Vice President Sales Email List
- Empower Your Marketing Strategy with Our Executive Assistant Email List
- Affiliate Marketing for Gaming - Looking into 2025 Trends
- How to Improve Hearing Clarity:
- Unlocking the Power of WordPress Plugins: Enhancing Your Website’s Functionality
- Maximising Patient Reach with Affordable Healthcare SEO Services
- Instagram Marketing Mastery: AI Tools’ Potency
- Understanding the Aim of Content Marketing: Tips and Ideas that can be Acted Upon
- AI Video Maker Without Charge: Upgrade Marketing Tactics with Innovative Equipment
- The Ascending of Brief Pattern Video Promotion: Capturing Your Audience in Seconds
- Unveiling the Power of Media Relations
- How to Apply AI in Digital Marketing: A Complete Manual for Internet Marketers
- Decoding the Marketing Manager Salary in Boston: Insights and Strategies for Success
- Mastering Digital Business Strategy: Key Insights and Actionable Tips for Online Marketers