Do You Have a Backup Plan in this Age of Turmoil?
Business → Marketing & Advertising
- Author Michael Farrell
- Published December 22, 2010
- Word count 1,082
What would you do if your sole source of income dried up tomorrow? Would you be prepared? Do you have a plan?
In the Age of Turmoil, which is upon us, many income sources that were considered 'stable' in the old system will be at risk; this includes retirement pensions, investment income, salaries and wages, and small business profits.
For example, retirees living on company pensions could easily see their monthly stipends fall due to corporate bankruptcies. And while public pensions like Social Security are unlikely to change in the short-term, this broken system will undoubtedly see massive restructuring in the next decade.
Meanwhile, many small business owners and self-employed professionals may suffer reduced revenue as market conditions and consumer priorities shift; this has already happened to many businesses in the retail and real estate sectors.
For salaried workers, we live in a rather bizarre time when corporate profits are surging, yet revenue growth is lackluster. Companies are cutting back on expenses by reducing their headcounts and squeezing every ounce of productivity out of a smaller workforce.
Millions of people are now unemployed and without a backup plan. Politicians make empty speeches about hope and better times ahead, but they offer little more than hot air and higher deficits.
The thing is, there is a way out. Self-reliance is the way to survive and thrive in this Age of Turmoil that we have entered.
When you think about it, this isn't the only tough time in history; just a few hundred years ago, new settlers in the United States, Canada, and that penal colony down under had to brave harsh terrain, hostile natives, war, disease, etc., all without the convenience of modern technology.
Their only assets were their labor, ingenuity, and whatever they could carry on their backs. Despite difficult conditions, though, these pioneers carved out a new life with their bare hands, and they didn't rely on government handouts or incompetent central bankers to do it.
Back then, settlers were economically independent; they built their own homes, fetched their own water, and put their own food on the table.
Now, I'm not saying we should all go out and live off the land, but I think the same lessons of economic independence apply today. At the end of the day, we only have ourselves to rely on, and our own livelihood and that of our families hinges on this fact. As such, it's critical to declare economic independence by seeking alternate sources of income.
Alternate sources of income can take a variety of forms. For those with a secure job and a fair amount of investment capital tucked away, income can be derived from any number of passive assets like high yielding securities, productive land, or other income-producing real estate.
For people who are short on capital, the development and licensing of intellectual property is a great way to generate an additional source of income. If you have a creative idea that solves a problem, there are likely several potential suitors who would license the rights to your idea.
For others who enjoy the stability of a steady paycheck, it's a smart idea to develop new skills and seek secure employment in some of the fastest growing industries in developing economies.
In China, for example, there is a hiring bonanza in retail banking. Citigroup alone is hiring 12,000 people there. Same deal with investment banking and fund management.
There are dozens of other places in the world with similar conditions, including your home country. Sure, the housing market may have slowed down, but alternative energy is a thriving industry just about anywhere.
Here's the bottom line: even in the worst economic conditions that we have ever known, there is substantial opportunity everywhere around us. Just like in the stock market where you can make money by shorting when the market is headed south, you can make money in a down economy.
In a down economy, it's not like all economic activity stops; unemployment may be 10%+, underemployment may be 20%+, but there is still 80% of the workforce that is getting paid and allocating their income towards purchases each and every month.
The critical difference is that their priorities have shifted. In general, people are no longer looking to spend their money on useless trinkets or expensive consumables. But they will gladly spend on the things that they actually need.
I think this is where the greatest opportunity lies for entrepreneurs and professionals-- tapping in to the shift in consumer demand.
A good entrepreneur will identify an unfilled need in the marketplace-- identify a problem that needs to be solved-- and create value by providing a solution. Any business that can consistently provide value for its customers will prosper in any economy, good or bad.
My own advice is for individuals to consider becoming an online entrepreneur. Many high profile business leaders, including the Oracle of Omaha, suggest that if you don’t focus on being an online entrepreneur, being self-employed, or being a small business owner, it will be a very tough road in the months and years ahead; actually they say, it will be an uphill battle.
This suggestion is attracting current and former doctors, CEOs, and other members of the corporate workforce that are seeking a way to leave their established and lucrative careers. They are in pursuit of new opportunities in the world of Internet Marketing so they can generate income, prestige, independence, and financial rewards that exceed the levels obtained by most in their previous careers.
This blog, and related posts, will continue to provide a blueprint for making money online with Internet Marketing. You will find step-by-step road maps for various parts of the Internet Marketing business. You will find tools, education, training, and support. And you will find a community of like minded entrepreneurs that are using the Internet to get out of debt, build wealth, and secure their financial future forever.
Finally, I want to thank Simon Black of Sovereign Man as he was the source of some of the material mentioned in this post.
In closing, be sure to Read More of my Posts at aspenIbiz blogspot, my Internet Marketing blog; Obtain Some Tips About Being No 1 on Google at aspenIbiz My Go-To-Market Partners website; and Learn How to be Savvy with Your Money Like the Insiders at aspenIbiz The Conspiracy For Your Money blog.
I Hope You Enjoy the Posts and I Trust You Will Find Them Insightful! Let me Know What You Think.
http://www.aspenIbizBlackBox Mike Farrell is a veteran of the technology industry with strategy, marketing, operations, and technology expertise. He has worked with several marquee firms, start-ups, and boutiques with assignments in more than 30 countries on all continents except Antarctica. Now Mike is consulting with management teams and executives in Exec Temping and project roles.
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