Global Internet Marketing On The Rise
Computers & Technology → Internet
- Author William Tribe
- Published December 20, 2010
- Word count 702
Global internet marketing is becoming a major force in the world market. The trend is obvious. How internet marketing can take your business global is not as difficult as one may think, but it is not also as easy as ABC. Whether you are in a small or a medium to large scale business, as an entrepreneur, you must put serious work into it. There is more to it than just simply building an attractive website. Your website must have all the tools needed to do business online. An internationally accepted payment method, online invoicing, taxes and shipping costs calculator are only some of the important features that should be integrated in your website. It is not an overnight success. You must look after your website as careful as you tend to your brick and mortar commercial site.
As implied above, you should not consider the task as completely done, simply because your website is already in the World Wide Web. Well, it might only be a dot floating in cyberspace. As an online entrepreneur, you must get to work for your website to be noticed and very much recognized. You must drive traffic. You must lure visitors. You must attract buyers. The online business must be promoted.
Promoting your business is a very important key to generate leads and get potential buyers of your product. Your website must be visited repeatedly by people from all corners of the world and they should be coming back for more. Not only that, as an entrepreneur, you should also think of ways how to make these visitors recommend your website or online business to their relatives and friends, wherever they may be.
At this stage, you must put quality content to your website to attract visitors. Blogs are inexpensive ways to promote a business online. They have become a big marketing tool. Almost 400 million people visit blogs daily. Use a good blog that could literally shout to the world about your product and get massive attention. While it is true that the number of internet users worldwide is now climbing to 2 billion, only about 17% of them actually know the ins and outs of purchasing online. The blog should educate people a
bout this, too.
Social media networking sites should not also be taken for granted. Internet marketing can take your business global through using social media sites. As of February 2010, 175 million people log into Facebook everyday and their number keeps on increasing. Whatever your target market is, they could easily be found on Facebook. Facebook account holders are both the young and the old. Using Facebook Fan Page could also bring more exposure to your business by attracting account holders to become the fans of the product you are selling.
Twitter is another social media site which you could use to your advantage as an online marketer. Twitter holds a vast network of people from all over the world where you could start building your own followers. These followers could really be very interested in the product you are selling. Twitter is fast becoming a major tool in internet marketing because you can search people by location, by keywords, and may even come to know the followers of your business competitors. Another nice feature of Twitter is that you can add your link to your tweets, thereby, making free worldwide advertisements of your product and website.
There are a lot of methods that you, as a marketer with global goals, can do. If you have much time to spare, you can also participate in social network forums to promote your product. If you are not on a tight budget, then list your company or website in companies engaged in affiliate marketing. More aggressive internet marketers who are eyeing the global market also establish mirror sites in order to have multiple language versions of their website.
In whatever method you choose, never ever forget to build a good reputation for honesty. Consumers from all corners of the world, only purchase online from business companies they trust. Global internet marketing is beginning to dominate the world market, so it is smart to start building a good reputation now.
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