Watertight LCD enclosures deliver the most sophisticated weatherproof protection, allowing any employer to install dynamic marketing outdoors, now let us analyze at the electronic signage hardware that is used.

Hardware used in out-of-doors dynamic advertising.

Monitor and media player.

For a successful campaign you need to have the right hardware, so first off is the screen, this can be either an LCD or plasma screen, a device to accommodate the adverts on, this can be a single media player that utilizes memory cards to store the media on, or a wifi campaign player that is uploaded remotely using the Web.

Campaign updating.

One of the chief issues is how to revise the media on the displays. For single signage displays or basic dynamic signage, a memory card device can be used, if the updates have to be controlled from a distant office, a wired solution is more stable but it does have its drawbacks, such as deployment outlay. Were as a wireless solution is affordable to install but can lose link over a much shorter distance.

The connection usually relies upon how many screens are being rolled out in the advertising network, how far the main server is or the access point for the wireless solution, if over 150 feet, a wired connection would be better for faster streaming video.

Weatherproof LCD cases would be employed if the elements is hot or extremely cold, these cases provide the ultimate internal climate for the technology, so that the technology does not over heat and in turn the electronic marketing hardware fails.

Internal protection also features air conditioning units that can be distantly monitored so in the improbable incident that the temperature within the cabinet rises swiftly the system informs the audio visual officer of the issue and he can even raise the cooling in the LCD housings remotely.

Arrangement of the dynamic marketing medium can either be a full screen or the screen can be zoned, so for instance a zone can have a none moving picture, whilst weather and news bulletins are transmitted in the ticker at the bottom of the monitor, the main centre zone shows the promotional video for the item or service that is being promoted.

Owing to the flexibility, simplicity and adaptability of dynamic outdoor marketing it is hastily becoming prevalent throughout our shopping malls and outdoor areas outside of organizations that are advertising their products. The day has gone for the printed poster as with all technology as new models are released the expenses of the LCD displays will definitely drop, making out-of-doors dynamic signage affordable for everyone.