E-mail marketing can do a lot of good for your bottom line but you need to work harder at some things (like subject lines) than others. Given below are a few effective tips to help you create a high converting subject line for your email marketing.

An e-mail subject line is like a headline: you use it to grab the reader's attention. A subject line is not like other lines of text when you can write whatever you feel like writing, especially when you are e-mail marketing. Your subject line needs to state an important benefit so that your reader understands what kind of message he will be reading. Every one of the e-mails you send out should use your unique selling point or outline a major benefit for your reader. Getting people to read the e-mails you send out to your subscribers is hard enough--it is impossible if you don't have a legitimate reason for them to do so.

Each of your subscribers is going to want a reason to open your mails. This is exactly why there are so many failed e-mail marketers. They try to twist the subject line so that it shows that something is hidden inside but it needs to be completely different. There will be times when you'll have to write a subject line that invokes curiosity but even in such cases, it always pays to have your USP clearly defined and given there and then. The subject line of your e-mail is what will determine whether or not the person opens it, so make sure that you spend some time writing it.

A smart tip to write a series of effective email subject lines is to continue the conversation. The way to connect is to have the email body copy connected to the subject line; make them flow in a smooth way from one to the other. You may write a subject line that reads just half way through and continues inside the email. There are no specific applications or instances to do this, but do not get in the habit of doing any one approach too much. What you'll be doing is playing on the readers sense of curiosity, but don't make the subject line too bland. The copy matters very much, your subject line copy, but marketers have been using this technique for quite a while, now. You want to do this so there's a feeling of wanting to know more, you just need to find out what it's all about.

Your "from" line and your subject line should sync up. This is because there is lots of spam out there and people want to know who exactly is sending them e-mail.

Doing this will help increase the rate at which your e-mails are read because there won't be any mystery about who has sent your mails to your recipients. There are going to be times when the subscriber will not remember having subscribed to your e-mail list and so that means that it is your job to make it easy to identify your "from" line and associate it with your subject lines.

In conclusion, the tips that we discussed in this article might look simple but they will definitely help you out in creating better subject lines. There's always a macro-view to everything, and when you can see how everything fits and works together as a whole, well... then you'll be better off.