Clothing and shopping follow fashion and technology; often clothing and gadgets are meant to commemorate events, and they represent a particular period or brand.

You can find personalized t-shirts and various kinds of promotional articles, commercialized to promote an event or, once it passed, to remind it; they help to make the possible public feel part of the event and they become "musts": that’s when the event becomes unmissable.

Many gadgets are proposed by the companies to remind a firm or a period: ecological bags and promotional clothing, hats and glasses, bags, bathrobes, slippers...many products bought just because they are connected with a specific event or firm.

The personalized gadgets can be bought in many shops in any city, as well as in internet, of course: the online shopping is more and more common and appreciated for its easiness: you order from your pc and the goods you bought arrive directly at your home some days later.

Thus, we see on the shelves in the stores and in the web pages balls dedicated to the World football or volleyball Championships, bathrobes, bath towels and flip-flops with the colours of the national team to feel to be part of it or, why not?, sweatshirts of famous German brewers that beer lovers can collect.

Clothing and gadgets connected with an event or to a brand help to feel part of that specific event of nearer to that certain brand: they are a perfect method to increase its popularity and grant a passive promotion by the people who buy them, who will promote the brand simply by wearing the clothes they bought and walking in the streets.

Surfing the net you can find lots of gadgets, funny or fashionable, useful or with a purely aesthetical function...summing up, you can find just anything! You can choose things following fashion, personal taste, to remind an event...there are many reasons to buy promotional clothing.

For companies, the reasoning should be made with the opposite point of view: the reasons to produce promotional clothing or gadgets are many, and bring an economical convenience which is created both by the income coming from the selling of the objects and by the promotion coming from the same objects sold.

Of course, to make these objects meet the favour of the public , they must become "musts", and here marketing and public relations are fundamental to succeed creating a myth, be it passing or durable.

Fashion often creates myths, and these are objects which those who follow fashion must have; they are "musts", that is to say objects which are in the situation of being longed by those who buy them and precious for those who produce them, because they immediately bring back to the producer, promoting its firm.

Summing up, the more a company produces gadgets, the most it is known; at the same time, the more it is known, the more it produces them: a delicate equilibrium of causes and effects, to be exploited at the best to make the company enjoy the positive effects of promotion.