SEO and Web 2.0 are two closely linked terms. To put it in simple words, SEO helps websites to survive and grow in a highly competitive atmosphere. To get a complete idea of the relationship between SEO and Web 2.0, let’s first go through the basic description of these two terms one by one.

SEO And Web 2.0 – A Basic Description:

Web 2.0 is a name given to the interactive websites collectively. These websites include all the social networking sites like YouTube, MySpace, Squidoo, Facebook, Hubpages, etc. The different types of blogs, vlogs, and Wikipedias are also covered by this term. All these sites have the concept of sharing or interaction at their core. That is to say these sites allow browsers to contribute in some way or the other toward their growth and improvement. SEO is an acronym for search engine optimization. As the name suggests, SEO is a process that helps web 2.0 sites to attract traffic. Efforts toward SEO may be made by the website owners themselves. They may enlist outside help as well. Professional help is often necessary for result oriented SEO.

Defining The Relationship Between SEO And Web 2.0:

The relationship between SEO and web 2.0 is that SEO is the key to the survival or success of any web 2.0 site. The ranking of a website is judged from the number of hits it receives. It’s necessary, therefore, to make efforts from the very beginning to ensure maximum optimization. By increasing the quality and volume of traffic to a website, it helps to improve the ranking of that website. The more search engine friendly a site is, the more visitors it receives.

How Does It Work?

The first step toward SEO is to make your site user-friendly. A user friendly website is appealing to eye, clearly demarcated, and simple to navigate through. The next thing that matters is the quality of content. Make sure it does not sound like sales talk. Also, the content should be original and informative. Most browsers love colloquial and friendly style of writing. Apart from this, proper positioning of keywords is very important. There are a number of websites that you can consult for authentic information on the subject. However, remember not to stuff too many keywords in your content. This may get you some success in terms of SEO initially, but you will run the risk of being detected and eliminated by the Search Engine. Most search engines take a stern stand on the issue.

There is a complete industry of consultants who provide specialized services for SEO. Either you should have an in-depth understanding of SEO or you should hire consultants to optimize your website for a search engine. Remember, the success of your website or online business depends on it.