This PPV marketing guide attempts to explain what PPV Marketing is about and how you can begin marketing using this form of advertising.

Yahoo, MSN and Google are the top 3 PPC advertisers; many online users are familiar with sponsored links with these advertisers. AdWords is Google's terminology for advertiser sponsored links. Most search engines use PPC or pay-pay-click for sponsored search results.

Of course, advertising isn't just limited to the search engines and through pay-per-click. Another form of advertising is known as PPV or pay-per-view.

As its name suggests, in pay-per-click (PPC) adverstising, the advertiser pays a cost when a user clicks on a particular ad. The cost for clicking each "sponsored link" depends on what the keyword is. Furthermore, there is a bidding component to PPC advertising depending on how popular, or broad a particular keyword is.

With PPV advertising, the advertiser is charged based on the number of times the advertisement is shown.

PPV Marketing Guide

Adware networks are the source of PPV traffic. Adware is often mistaken for spyware which is not the case at all. Spyware is installed without user consent on a computer and is illegal. AdWare is installed with consent from a user on their computer unlike spyware.

An AdWare client may be installed on a user's computer alongside a computer game. A condition of being able to play an online game may involve agreeing to view sponsored websites and ads. AdWare is perfectly legal and a great source of traffic from the many millions of users who use computers daily.

PPV And How It Works

The adware software is triggered when a user searches online for a certain keyword or visits certain websites. This webpage is an advertisement and may pop under or pop over the current web browsing window.

Every time the advertisement pops up, that is considered a view and the advertiser is charged. Each time the ad is shown, unlike PPC, the advertiser is charged.

PPV Advertising

With PPC advertising you choose the networks you show your PPC ads on. Google, Yahoo/MSN etc. are examples of advertising networks for PPC advertising. Like PPC advertising, you also choose the network your PPV advertisements are going to be showcased.

Online, there are many PPV networks that you can advertise at. Continue reading this PPV marketing guide for a few examples.

• TrafficVance - TrafficVance is a popular network and has good demographic data of its subscribers and user base. If you are a seasoned advertiser, TrafficVance may be good for you.

• MediaTraffic - This is another popular network.

• AdOn Network - A third choice.

These 3 should give you a good idea of where to begin your advertsing efforts.

Is PPV Advertising Good?

Advertisers bid on keywords when using either PPV or PPC advertising. If a keyword is popular, then the bid to be first is higher; thus you are spending more by guaranteeing a high placement.

In addition to bidding on keywords, the PPV networks provide the ability to bid on URLs. URLs are now "keywords" and allow you to expand your advertising options.

Since PPV is charged per view, the advertiser can buy ad views for as little as $0.017 (1.7 cents!). Pay-per-click advertising is not as cheap as PPV advertising.

Compared to PPC advertising, click-through rates using PPV advertising are significantly lower.

Where Should I Begin With PPV?

This PPV marketing guide suggests the following steps for your advertising:

1. Begin by opening an account with one PPV network.

2. Download and install the adware program on your computer for that network.

3. Start browsing and visit other web sites.

4. Intensify and do thorough keyword research.

This is the fastest way to begin your PPV marketing.

Any Other Suggestions?

Selling product and getting a great ROI is the purpose of advertising. PPC and PPV provide a way to advertise but they differ from each other. Don't forget your research, testing and re-testing of your traffic sources.

The critical component of PPV and PPC success is keyword research. Your advertising ROI is dependent on the quality of your keyword research; don't neglect your keyword research.

Best wishes with your PPV marketing and advertising. You can find more PPV marketing guides and suggestions by visiting http://iamarenegademarketer.com and reading Thushyanthan's MLM and Direct Sales Blog at http://www.thushyanthan.com