Serial Entrepreneurship 101

BusinessMarketing & Advertising

  • Author Mandy Hathaway
  • Published January 24, 2011
  • Word count 458

The daily tedium, stress and uncertainty of actually being a business owner really is a malady many of us are familiarized with. For business people generally, the most common mantra might be a deviation on the concept, "Simply let me get the company on an even keel, and then I will get the rest and enjoyment my labors should have". In opposition to this foundation, the topic of the article may seem ridiculous, however in the event you wish to really stand above the crowd, accomplish all of the economic objectives and actually realize your dreams, the very best strategy may be serial entrepreneurship.

I am not really suggesting dilettantism: You can't be a dabbler in any kind of journey and assume to be profitable. But as soon as you've your first company operating effectively, efficiently, and producing a foreseeable income, why not employ management to substitute yourself, and go on toward your following venture? Exactly why? The response can be identified in history. Especially, the history of the Medici family in the 15th Century, and the key to the numerous business successes.

The Medici's were actually a politics dynasty and consumer and business banking family, which found its first success in the textile trade, also branched in to national politics, and eventually influenced the Italian Renaissance by developing an environment in which sculptors, artists, financiers, poets and also astute business people shared ideas and created serial successes by bridging professions. The Medici Bank grew to become one of the most prosperous and respected organizations in Europe, changing the Medici household right into a bastion of wealth and dominance. The actual key to their success, however, and also with it the success of the city of Florence, Italy, wasn't their genius or hard work, but rather the special ability to exchange expertise from one discipline to another area.

Several years ago, an author named F. Johannson, wrote a very short book entitled "The Medici Effect". The publication's essential thought was actually that if you step into the intersection between divergent professions, new and very powerful ideas might be developed. In a business context, in case you transplant the pivotal concepts and techniques you used in one profitable venture right into a totally different one, the end result could be explosive. It is most likely that the very first success was actually due to the creativity, perseverance, and innovation... and not to the industry-specific understanding. If that is correct, then morphing in to a new business really is a distinctive way of capitalizing on those abilities. In today's social networking powered, online business climate, where beginning a new business, marketing and advertising it and creating traction can be done at low costs and rapidly, serial entrepreneurship makes perfect sense.

Mandy writes about internet copywriting and anything about internet marketing to very specific niches. You can read information on Serial Entrepreneurship at her blog: Serial Entrepreneurship.

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