Outdoor Digital Signage Enclosure - When a kiosk is too large.

BusinessMarketing & Advertising

  • Author Dexter Bradley
  • Published January 22, 2011
  • Word count 562

One main issue with the installation of a touchscreen kiosk is the drawback on foot space on the sales floor, this is when a outdoor digital signage enclosure comes in to its own, as it is a adaptable piece of hardware.

Kiosks are used for many applications from in store services providing photo printing from memory cards to interactive digital signage solutions, but there is seldom a problem with the store and the systems, to be exact the size of the footprint for the kiosk can be bigger than what is presented.

With every retailer packing everything they can into a small a area as probable, walkways are as wide as they can be legally, in this instant the implementation of a kiosk has to be pre-planned.

A touch screen kiosk is perfect for outside dynamic advertising, it gets patrons to engage and interact with the marketing media on the screen through the touch screen panel and there are times when a kiosk can't be used, this can down to the foot print of the kiosk or actual position where it is to be located.

When a kiosk cannot be used, the only option is to use an outdoor digital signage enclosure, these will store all the equipment that would be located in the kiosk, but as a substitute of being in the center or to the side of a room, these casing can be installed either straight to walls or on pole mounts that bolt to the floor, maximizing floor space.

The outdoor digital signage enclosure can be fitted with Sound Audio Wave (SAW) technology or Resistive interactive panel, making the monitor enclosure an interactive unit, these units can help reduce installation and installation costs, enabling the systems to be located in any place from by the side of a pool, to a beach or just in the hotel car lot, these LCD enclosures are in actuality adaptable.

They can even be custom-made to accommodation a digital poster or LCD advertising screen, should a client want to protect their investment, as the price of a digital poster or LCD advertising screen is far less than the cost of an outdoor solution even when you have added the cost of the Monitor enclosure.

There are makers of these protective cases that offer them in a standard and custom colors, with black as the standard color, custom units are available for small numbers as long as the color is an intercontinental color not a special custom paint, this makes the end solution best for corporate branding, making any digital signage campaign stand out from the competition.

Producing engaging touch screen commercials

Plainly put, you would make a flow chart very akin to a Yes and No answer to a challenge, here a customer touches the display for example in a shoe store, they have the selection Men or Women, once the screen is touched for a women, it then displays flat shoes, wedges and high heel shoes, then if the lady shopper touched high heels, it shows the colors and goes further to incorporate the customer choosing the size and even if they are in stock. Each step or selection would consist of a separate folder, much like a web page. Making it just right for a woman to go and pick a pair of 6" high heels in Black for a size 6 foot.

The author is the primary producer of a range of digital signage enclosure, this range of product is supplied to audio visual integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.

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