If you want to attract clients regularly to your life coaching practice, then you need to have consistent sales and marketing systems in place that you are working every day. This article is about the six components or vehicles that you want to implement into your marketing system to build your sales funnel as a life coach.

But the six vehicles aren’t as important as the fuel that goes into your vehicles. The fuel, as you know, it what makes your vehicles run. What do I mean by fuel? The fuel is based upon your passion, your power, your conviction, and your desire to serve and make a difference for people. The fuel is based upon your ability to come from a place of being a trusted advisor and friend, someone who can solve their problems in a powerful way. The fuel is your desire to be a servant and to contribute to their lives.

Because if you come from a place of fear, selfishness, wanting to be successful or wanting to earn money, your clients will feel that and won’t want to do business with you. That’s why I say the fuel is the most important thing. If you want to have a constant inflow of clients, then you must have a constant outflow of value and contribution you are providing specifically to your marketplace, and that’s what any successful marketing system is about -- providing that value and contribution in a massive and powerful way.

These six marketing and sales vehicles are about the different manners in which you can provide value and be of service to your market. They work really well when you utilize all of them together.

The first vehicle is market education. This includes your teleclasses, speaking engagements, radio interviews, written materials, videos and anything you do to educate your market. This is where you feed the hungry, where you solve the specific problems that your market has.

The second vehicle is direct email. These are your newsletters, auto responders and anything by way of email. Again, this is all about educating and serving your potential clients.

The third vehicle is direct contact. Sales. When you are speaking face to face or over the phone with your clients. Again, this is all about service and creating breakthroughs for them.

The fourth vehicle is public relations. This is where you serve the public. This could be volunteering at organizations that serve your clients. This could be joint ventures, networking and making powerful relationships. This could be online forums too. This is where you go out and serve your potential clients in a public way as a life coach. For example, if you counsel seniors, then you might volunteer at a retirement home.

The fifth vehicle is anything internet related. These are your websites, articles, podcasts, videos, social media and anything else on the internet. The internet has so many different ways in which you can provide massive amounts of value and reach potentially millions of people. There is an endless plethora of opportunity there.

The sixth vehicle is advertising. This is so people can find you and experience the value you provide.

If you incorporate all of these things into your marketing systems and you have the fuel to make the vehicles run, then you will consistently attract more clients into your business. You will increase your clientele and have a successful life coaching practice.