Search Engine Marketing : Ensuring Your Business Is Where Your Customers Are
Business → Marketing & Advertising
- Author Suzanne Carter
- Published January 29, 2011
- Word count 499
Consumers are searching for companies, products and services in different ways than they have in previous years. Online shopping is a recent phenomenon which is increasing in popularity the world over. People are swapping crowded city malls and stores for the convenience and safety of shopping from the comfort of their own homes. According to a recent global survey conducted by Nielsen on the popularity of online shopping, over 85% of the worlds population is now utilising the internet to make purchases. These trends in purchasing behaviour are drastically impacting upon where existing and potential customers are sourcing information about a company or type of product and service. Not only that but the channels which businesses used to utilise to reach the consumer and engage in valuable conversations with them have changed too.
Company websites now have a greater focus in the overall marketing strategy. However, the presence of a website doesn’t guarantee success. It doesn’t matter how great a product is if there is no awareness that the product actually exists. This is the unfortunate case of many websites which are not optimised to drive traffic to the site. This is where Search Engine Marketing comes into play.
Search Engine Optimisation (SEO) and Marketing (SEM) are the processes which assist a website's ranking in the Search Engines. Consumers are constantly using keywords to conduct searches in the Search Engines to source information on products and services and it's because of this that keyword analysis is a key component in the SEO process. Keyword analysis involves thoroughly researching terms and phrases that consumers use to search for products and entering them into both the visible and non visible content of the site.
Once a website is well optimised the SEM process begins with building the site's popularity in the Search Engines through link building. This can involve:
- Developing quality links with partners and associates, as well as being listed in key online directories
and;
- Article writing on topics relating to the identified keywords implemented on your website.
The advent of social media has also expanded the channels utilised for Search Engine Marketing. Many sites now provide company blogs, Facebook accounts and Twitter updates which are becoming more and more visible in the major Search Engines.
Finally Pay Per Click (PPC) campaigns can be initiated to complement a websites ranking in the organic search results. Often sites which are new or very competitive can take some time to rank and therefore a PPC campaign can help assist with visibility in the Search Engine when consumers are searching for products and services that your business offers.
If your website is not receiving the desired levels of traffic or revenue generation, employ the services of a professional Search Engine Marketing company. You wouldn’t buy a race car and not employ a driver. Even the best website that is not optimised through Search Engine Marketing will simply sit at the side of the roads, while your competitors race ahead.
Limelight Online understand the importance of creating websites that not only look great but are appealing to visitors. The Search Engine Marketing team are experts in their field and are dedicated to ensuring that your website reaches top of first page search engine rankings. All in all, we offer a full range of online experiences. We look forward to talking with you.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation