Search Engine Optimization - what is it?
Computers & Technology → Search Engine Optimization
- Author Carla Jack
- Published January 27, 2011
- Word count 423
Search Engine Optimization or SEO, refers to the active practice of optimizing a web site through various techniques, in order to increase the traffic a website receives from search engines such as Google.
Searching through the internet
When looking for a product, business or service provider, it is now as easy as typing in some key words into the search engine and getting instant results. If a company doesn't make use of proper search engine optimization, it could result in losing out on a great deal of potential business, as potential clients will easily find the company's competitors listed and utilize their services. The online environment is very competitive, and those companies who engage in effective search engine optimization methods will have a large advantage in gaining clients through their websites.
Optimizing web sites
Optimizing a web site for search engines actually involves focusing on a number of unique elements of search engine optimization which can gain your particular website thousands of visitors and attention.
The key is to find keywords or key phrases that have a high search volume on Google, which simply means that if thousands of people are searching for certain words, then you as a company want your website to appear in Google, and as high up the rankings as possible.
How search engines work
Unlike humans, search engines are driven by text and will crawl the website looking for particular text or key words and phrases to get an idea of what the site is about. Note though, that search engine optimization is different from advertising your site, even though it helps to bring you a lot more traffic. There are alternative options where you can be included in paid search results for given keywords, but the purpose of effective search engine optimization techniques is to get top placement, because your site is relevant to a particular search term, not because you have paid for it.
An ongoing SEO strategy
There are unfortunately no quick fixes when it comes to search engine optimization, and it needs to be an ongoing strategy that builds up and gradually improves your site. An effective SEO strategy will mean an effective online presence, which can only benefit your business. Ensure that you engage with a professional SEO company that will align themselves with your individual strategy. Engaging with a specialized online marketing company would be invaluable, as these companies play a key role in supporting your business's online needs and realizing the true potential of your website through effective search engine optimization.
Inspiration Marketing is a Dublin based online marketing and web development company that offers Search Engine Optimisation to Ireland and UK companies.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Why is SEO for businesses on the Wirral important
- Search Engine Marketing: Unleashing Its Power for Your Business
- How SEO Can Improve Your Business?
- Mastering the TikTok Algorithm: 15 Strategic Tips to Amplify Your Video Views
- SEO Myths - Separating Fact from Fiction and Avoiding Common Pitfalls
- How To index Your Backlinks Using Twitter
- The Advantages of Outsourcing Your Payroll to ADP Payroll Processing Services
- Find Your Perfect Job or Top Talent with Premier Staffing Agency
- Connect Printer to WiFi: Step-by-Step Guide for Seamless Printing.
- Will AI Replace SEO?
- Artificial intelligence and its role in SEO positioning
- Navigating the SEO Landscape in Dubai: Key Considerations When Hiring an SEO Expert
- How AI Can Help Optimize Content for Voice and Visual Search
- How Can AI Help Automate and Improve SEO with Link Building?
- 7 Common SEO Mistakes That Companies Should Avoid at All Costs
- What is Free Online Reverse Image Search and Its Benefits - Full Guideline
- How to Make Money With SEO
- The Crucial Role of SEO in Content Discovery
- How do I apply SEO to my Google site?
- Top UI/UX Myths Debunked in Detail
- High-Quality White Label SEO Reseller Services
- Exploring Digital Marketing Trends in 2023
- What is web accessibility and how to make your small business website accessible
- Shield Tunneling: Air-Cushioned Slurry Balanced Shield Machine
- Reno SEO Uncovered: The 10 Essential Factors for Online Success
- What Are The Steps To Optimize A Dental Website To Increase Its Traffic Rate?
- Why UI UX Design Matters for Your Website's Success
- Digital Marketing
- Get More Business as an Electrician with Vancouver SEO Agency's Certified SEO Experts
- Priorware Solutions - Delivering High-Quality Custom Software Development Services in the USA