Why are links important to make profits online like top MLM companies and the best Internet business? Every search engine needs a way to measure the importance of your web site. For instance, Google’s page ranking is a measurement of your website’s authority in relation to the other websites on the World Wide Web. They estimate your websites authority by the number of links and individual pages on your website. They use robotics to "crawl" the Internet and find websites that have many links and pages. In turn, based on the amount of links and individual pages on your website, and the vast amount of information on the web, Google deems your website’s value and importance by the amount of links on your website. Having a larger site and more pages than your competition increases your chance of getting higher search engine rankings based on your keyword strategy.

One way to determine the amount of pages Google’s search engine indexed on your website is to use the following command "site:yourdomain.com" in the Google search box. This technique can also be used in other search engines like Yahoo and Bing. If you’re not getting many pages indexed you can add more to receive more authority from Google and other search engine companies to make profits online. Note that the purpose of page ranking is to sort through the billions of web pages and determine the ones that have value. In order to do this search engines narrows down the millions of sites on the web and only rank the ones with more authority, or links. The value of the information you have on a website is irrelevant to robotic search engines even though you and your friends may belong to top MLM companies. For instance, you might Google a specific keyword and find the top few sites have valuable content relevant to your search query. However, if you look on the following pages there may be sites that are irrelevant and quite tacky, yet they have higher search engine rankings than yours. The reason for this is that those sites have more links making them more important to the robotic search engine.

Keep in mind, when search engines index your website, when they determine your website’s page ranking, they are looking at words; words with more than one meaning are harder to rank. In order to decipher the meaning to words search engines look at word phrases. In the not too distant future, search engines will look more into the "meaning" of words by looking at the word phrases in the content of your site. But until then links are the most powerful method of increasing your search engine rankings in helping you make profits online like top MLM companies and the best Internet business.