Certainly you know that shopping for a Plasma TV can be both scary and confusing! All you want to do is buy a Big Screen TV, but you’re forced to tip toe through a minefield of complicated new technology. Never buy a Plasma Television from a "No-Name" Retailer. Don’t get me wrong here. I love small businesses; quirky little antique shops, comic book stores, even fruit stands on the highway. Small business is the engine that drives our economy . . . and the last place you want to buy a Plasma TV.

As fond as I am of small businesses, I know that they often don’t have the motivation or the means to protect their retail reputation the way a major corporation does. It’s very important to purchase your Plasma TV from a well known, reputable dealer selling brand name merchandise.

Protect yourself by purchasing your Plasma from someone who offers helpful information instead of sales pitches. The merchant should be willing to guarantee his or her products and offer a 30-day return or replacement policy. You know the big retailers you and your family has trusted all your lives; now is when that trust really counts. Let that trust guide you to the retailer you want to deal with. The return of a faulty $2000 Plasma TV won’t bankrupt a corporation like Wal-Mart, Panasonic or Sony; but it could devastate a Mom and Pop electronics store. Just buying Plasma at some high priced electronics stores could devastate your wallet. Bottom line - Make major purchases with a major retailers offering brand name Plasmas at a discount price.

You should also make sure that you don’t Fall for Plasma Internet Scams! Everyone love to shop on the internet! However, I’ve seen what look like great deals on Plasma TVs online. But exactly what is a great deal? A great deal means getting great merchandise at a great price.

Never buy a Plasma Television from a "No-Name" Retailer. Don’t get me wrong here. I love small businesses; quirky little antique shops, comic book stores, even fruit stands on the highway. Small business is the engine that drives our economy . . . and the last place you want to buy a Plasma TV.

You may have seen great prices, but what kind of merchandise are they selling? Has the Plasma been returned, has it been revamped, is it "gray market" or "B stock" merchandise, is the seller an authorized retailer? There are internet scams, auction scams and lots of deceiving spam. The seller should be willing to give you his real name and address. He should have a written replacement or return policy. Anything else amounts to begging some con man to tear you off!

Internet scammers will sell "gray market" Plasmas that have been returned or repaired as if they were new TVs, with no way for you to get a return or refund. It’s rare for these people to qualify to become authorized dealers. Buy the best brand name Plasma TV you can afford; search top retailer’s web sites to find sale prices from authorized dealers.

By: Bob Jackson