We live at the turn of the 21st century - the age of on-line shopping, social networking and nano technologies. The world is becoming "smaller" and multi-dimensional. The human intellect, as a means of cognizing reality, is no longer capable of processing the vast amount of data it has to handle every day. So, we use all sort of tools, from simple calculators to complicated computers, in different spheres of our activity. Smart devices allow us to perform various tasks times faster and with higher efficiency.

The sphere of search engine optimization is not an exception. On the one hand, artificial intelligence of search engines is getting more advanced. On the other hand, SEO software tools are evolving as well. And those SEO specialists who rely on SEO tools are better equipped to keep up with ever emerging SE updates. However, a lot of people still remain skeptical about the ability of SEO software to do optimization work that's creative and "human" in its nature. They claim that SEO tools have a number of essential drawbacks. Here are some of the most widespread arguments they use:

• Search engine algorithms frequently change. So, if you purchase a piece of SEO software, it's of limited use only, since it's tuned to a particular algorithm.

Well, this may be true, but today most SEO software companies offer constant updates for their tools to meet the latest search engines' requirements.

• SEO tools lack individual approach and offer one SEO strategy for all. No SEO campaigns are absolutely alike, therefore a different solution is required in each separate case.

In fact, automated SEO analysts run their analyses based on a multitude of factors. The data they collect refers to a certain website. Plus, you may find more advanced pieces of software which will gets information on your competitors' websites as well. In this case you will have the analysis on your particular site, considering exactly your market niche. Thus, strategies that SEO tools offer are of pretty unique nature.

• There is no universal SEO tool that covers all aspects of search engine optimization. Most software pieces are designed to perform one kind of task.

It doesn't seem to be a serious drawback, since it's more important how well a tool performs than how many aspects it's designed for. You may have at your disposal the most comprehensive tool ever, but if it doesn't perform some of its functions effectively, it will be still a bad piece of software for you, even though it's multi-functional. Besides that, if you need to work on a certain aspect only, buying a highly specialized tool will save you money.

• Google and other search engines are able to spot machines doing SEO work. They may penalize your website and your rankings will become lower.

I'm sorry, but this sounds more like an Ancient Greek myth, rather than a well-supported argument. The only thing Google can do in reality is temporarily block your computer's IP address, if it sees that too many queries are being sent from it within a short period of time. If Google does that, your SEO software will not be able to collect data for about two hours, after which the restriction will be lifted. As you see, it has nothing to do with your website. Besides, there are SEO tools with safety features that allow one to avoid such discrepancies.

To know more please see part 2