It is undeniable that the modern world of today is greatly run by new found technologies and the brilliant invention of the internet has paved way to new ground-breaking methods of marketing styles. People rely greatly now on the internet in various aspects of their lives and the influence through media and internet are very extreme to all ages and genre. There are so many things that people do using the internet – they pay bills, shop, communicate, and use services and many more which allows them to make life easier and everything accessible. So, it is a fact then that billions people spend their waking hours browsing the web for various reasons. That is why Search Engine Marketing, otherwise known simply as SEM, was born.

What is search engine marketing? Because of the many online businesses existing and that various businesses promote their companies online these days, this form of internet marketing will help endorse websites and increase their visibility through search engines. In the mid to late 90’s, an enormous growth of sites on the web skyrocketed and finding what you are looking for online has become a problem. This is the reason for the birth of search engines to help web users find that particular information in the quickest way possible. When you use search engines like yahoo search or google search, you generally type in what you want to look for and hit the ‘search’ button. With just a single click, you get your list of results which narrows down your search and saves you time. All the websites that avail of the search engine marketing strategy will have enormous and equal chance of being endorsed to all users. It increases your likelihood to be visited and opens more doors to that golden opportunity.

However, those that use search engine marketing actually pay for such service whether they go for Pay Per Click or Pay for Inclusion programs. Now, what is the difference among the two? The Pay per click programs guarantees you a higher slot in any relevant search results page. You only need to pay for the service when a visitor clicks on your site. The Pay for Inclusion on the other hand, simply put your website in the listing should there be relative searches made and whether you get clicked or not, you need to pay for the service availed.

Despite the paid the marketing services, there are numerous benefits you can actually receive using this form of marketing strategy that will take your business up a notch. Remember that search engine marketing has no time limit. It works non-stop for 24 hours everyday. Survey had found that 85% of web users utilize search engines to find websites and it is a fact that search engines is a valuable tool to generate traffic. The higher you pay for a page result slot, the higher your chances to be visited and to profit. According to studies, 93% of search engine users only browse the first two pages of the search result and 33% are likely to click the top companies on the list. Therefore, by investing in this type of marketing style, you are likely to generate more profit over time.