Marketing Your Student To Colleges
Business → Marketing & Advertising
- Author Mark Maiewski
- Published February 13, 2011
- Word count 569
College admissions is very much like department store shopping. You want to
get a certain item for the best price possible. But price isn't the only
consideration, quality counts too. And while considering the quality; fit,
color, design, and purpose all carry weight as well.
When colleges shop for students they consider quality, fit, design, purpose
and price how much the college has to offer the student so that the student
can afford the cost of attendance). Colleges want to invite and enroll the
"best deals out there".
So how do you convince the colleges that your student is "the best deal out
there"? First, realistically evaluate your student’s positive
characteristics. Does he have a great GPA, fabulous test scores, wonderful
community service, and great leadership skills?
What honors has your student earned? Not only are school awards important,
but earning an Eagle Scout award, a Girl Scout award, a community service
award, or recognition from your place of worship is equally impressive. Has
your student developed a program, raised money, or supported a cause like
Habitat for Humanity or Juvenile Diabetes Foundation?
Now that you have your list of accomplishments and characteristics, you need
to research schools. Just like department stores, each university or college
has its "niche". To find each school’s niche, start by reading the
mission statement.
Some universities place a high value on service, others look toward
international relations. Some enjoy developing new political candidates, some
prefer improving the environment.
Next, find the incoming freshman profile. This can be limited to ACT and SAT
scores as well as GPA or it may include all aspects of the freshmen—race,
home state, gender and other factors. High average test scores and GPA mean
that this college or university places a high priority on grades. Would you
prefer your student function better in a more holistic atmosphere, one that
values all parts of the student as well as the grades and test scores?
Now that you know what your chosen schools desire to accomplish (other than
becoming famous), how do your student and his or her interests stack up? Is
this a good fit or is your student at a disadvantage?
Finally it is time to write your "marketing plan". Be sure all lists and
essays emphasize those factors that are most important to your chosen
college. For example, if service is important, have your student write an
essay about the service he or she has done in the community.If grades are
important, have your student write about the effort and learning he or she
has gained from a certain hard teacher or class.
In addition to matching the skills and demonstrated values, all universities
and colleges want certain values in their students: determination, honesty,
respect, and maturity. At the same time these institutions do not want
students that cheat, steal, or break the law (think underage drinking and
illegal drug use). A student that has been expelled or severely disciplined
in high school is a risk for the college or university. Be sure you can
explain this "blip" in your student’s career sufficiently.
With some research and creativity, you can market your student showing their
best qualities, so that your favorite institutions will consider his or her
application favorably. You can find the right fit, color, design, and price
for you student creating a win-win situation for both you and the
institution.
http://www.stopoverpayingforcollege.com
Mark Maiewski has spent the last 10 years showing students how to
successfully get admitted to college and keeping parents out of deep debt by
developing a workable plan to get it paid. For three amazing free gifts on
how to get started successfully in the college planning process, go to Mark's
website at http://www.collegeplanningvirginia.com.
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