Off Site Seo, The art of Link building
Computers & Technology → Search Engine Optimization
- Author Kenneth Ford
- Published February 2, 2011
- Word count 679
SEO, the Art and Science of Link Building
I am going to hit you right between the eyes with an additional stirring chat, this time on the premises of external link building. Our last topic of conversation was on site optimization for the most part, you can make your site mapping and internal SEO very easy, solely by the use of WordPress as your CMS,, and tuning the permalinks on the settings tab of your admin dashboard, and setting up either all in one SEO or Platinum SEO along with a few other wordpress plugins that are the topic of another article, from which point forward, your on site SEO is no longer an issue. Even though this simplicity of on site SEO is not available in every CMS, documentation for the creation of on page optimization is available for every content management system. The Next Subject to address briefly, before I write a case study for each method, is External SEO or you link building strategy. And you are correct, the topic is just as exciting as it sounds,, the very same conditions exist as for on page SEO you must not reduce your enthusiasm when addressing the topic of external link building, you must have a basic business strategy, the highly desired continual stream of organic search engine generated visitors will not materialize.
There are as many opinions about External linkbuilding as there are SEO "guru's" and as a matter of fact, there is validity to any number of current techniques for link building strategem,, I would not restrict myself, I would utilize every technique known as viable, while placing some emphasis on certain facets over others. I have recently reviewed the source documents of several SEO authorities, In order to learn techniques, I bought video courses with pdf guide books,, and I have come up with a strategy that is in process of succeeding. One point I would like to make at this juncture, while all of the so called "free" traffic generation techniques I will address have a basis in quantifiable success, pay attention to the types of sites on which you place your anchor text, make sure your links are to quality sources. Google does penalize sites that are linked to poorly regarded sites. The whole of your linking strategy may be compromised as a result of linking to sites which are poorly regarded by Google, having your web site amidst a jungle of spam websites is no more appealing than building your house in the worst of drug infested ghettos.
There are certain techniques which I know will yield results, and that I feel qualified to exploit,. It is certain that these procedures take a bit of time,, and given money over time, I would prefer to have others perform the tasks that require little intellectual effort, but individual webmaster resources are as varied as are the personalities, the point of fact being that link building is not optional, and must occur no matter the cost, WIth that point made, here is a list of 24 techniques that you can implement in your link building plan of action,.
Authority site commenting
Blog Commenting
Forum commenting
Guest authoring,
Yahoo answers,
.edu and .gov commenting
Article directories
web directories
Social bookmarking
PDF directories
Press release directories
Video Directories
PowerPoint directories
Podcast directories
Web 2.0
LinkdIn
Blogger.com
Blog.com
Hub pages
WordPress.com
Link Baiting
Contest Creation
I recommend that you implement a strategy which includes all of the above referenced categories, a lot of your work can be used in more than one category.. Once you have completed the task of socially bookmarking a site,, all that remains to be accomplished is to maintain the deep linking strategy, and it will stick to the domain name for its entire existence, and maybe longer. There are other techniques above that cross pollenate as well. Once you have written an article, you can turn it into a video, a pdf and a podcast. I have provided more in-depth information on our home blog at EliKen Marketing.
EliKen is a company formed by Husband/wife team, Kenneth Ford and Eliene Teixeira dos Santos. They became involved in internet marketing, through the process of learning to drive traffic to Kenneth's Insurance sites. For More information, visit them at EiKen Marketing
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