Realtors: Hot on the Market because of Social Media
Business → Marketing & Advertising
- Author Krista Neher
- Published February 5, 2011
- Word count 664
While the real estate crisis has been a difficult time for many realtors,
agents are creatively overcoming this obstacle through the use of social
media and are seeing substantial, rewarding results. A survey showed that
84% of realtors and brokers are using social media as part of their marketing
strategies, reported by the National Association of Realtors’ annual
technology survey released in October. Here is some advice that can help you
get ahead in the real estate market using social media.
- Attract potential clients
The National Association of Realtors estimates 90% of homebuyers start their
search online before contacting an agent. How are you going to stand out
from the other 84% of realtors using social media? The key to generating an
online presence is participating. Sure, you can create an account for every
social media site out there but updating and interacting with the users is
important in gaining digital credibility. However, do not blatantly
advertise yourself. No one likes being sold to – this is equivalent to a
telemarketer calling you trying to sell you a new set of knives or someone
going door to door selling glass cleaner – not interested… Interact with
the community and provide useful information. These interactions will be
noticed and clients will start coming to you. Attract with your content, not
what you’re selling. From there, you can start building relationships that
can eventually lead to sales.
- Share your listings & showings
Social media is a great way to promote any events or showings that you might
be holding because it reaches a large market of people. As previously
stated, 90% of homebuyers are searching the web for their homes and finding
events is a great opportunity for customers to find out what they want in a
house and explore the location your property resides. Posting on your fan
page or writing about it on your blog will bring traffic to your site attract
potential clients.
Videos and photos are key features of social media that realtors especially
would find the most benefit. Streaming photos and videos of your listings is
a great way for clients to see what you have to offer and can have a first
hand account of a property. If clients like what they see, they can follow
up with you and you will develop that contact.
- Share expert advice
Instead of spamming customers to "buy your house," offer advice that you
often give to your clients when choosing a home. The home buying process can
be a difficult task and finding ways to make it easier is what every
homebuyer looks for. Engaging in conversation on social media is pertinent
for the success of businesses using social media. Spamming your clients will
just scare them away. Search for groups or conversations on LinkedIn or
Facebook and offer your advice on the topic. Clients will notice your expert
input and trust your judgment, which could ultimately generate new leads.
Showing that you are an expert in your field is also great for
recommendations. If a social media user likes what you said in a
conversation or your Facebook fan page caught their attention, they are more
likely to pass your name along to someone they know who might be in the
market for a home.
- Connect with other experts
The best way to expand your knowledge in your field is by learning from
others. Interact with other experts in the real estate realm and see how
they are working themselves in their area. There are a number of social
media sites designed just for realtors such as The Flipping Pad or
ActiveRain. Joining these sites will help you build contacts with other
experts who can offer great advice about what is working for them –
especially in terms of digital marketing. LinkedIn is also a valuable
networking tool when connecting with professionals and a lot of conversation
opportunities are available on this site.
Are you part of that 84% of realtors using social media? How is social media
helping you?
Krista Neher (http://www.bootcampdigital.com) has spent the last 10 years
helping business owners grow sales and get results with social media
marketing. Krista is an internationally recognized speaker, author,
consultant and professor on social media and recently published a FREE
Special Report titled, "The 7 Myths You've Been Led to Believe About Social
Media Marketing" which is available for no charge at her
website:http://www.bootcampdigital.com.
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