You'll always get SEO’s which will try cheat Google by attempting to work they’re way around Google’s guidelines and regulations.

The techniques used to try and accomplish this are dishonest and are better known as black hat SEO tactics. I, solely use white hat SEO techniques and stringently follow Google’s rules as well as regulations as I think that utilizing black hat SEO techniques isn't worth the chance of getting banned.

In this article I've put together a checklist of the 7 most commonly encountered black hat SEO techniques.

1: Cloaking

Cloaking is a technique of showing completely different information to the search engines than a human website visitor would see. There are too many cloaking techniques to possibly list here and a number of them are still undetectable by Google along with other search engines. With that said, which techniques still function and how long they will is scarcely set-in-stone.

2: Concealed Text

Concealed text is text that's color happens to be set exactly the same color as the sites background. The text will be unseen to the human eye but understandable to the spiders that crawl and index the web site. This unseen text will all be keywords and one of the simplest techniques of discovering such text on a web site is to position your mouse to the bottom right of a person's display screen, and whilst holding the mouse button down you drag the cursor from the bottom right to the top left of the display. All concealed text (if there is any) will now be pointed out. This type of cheating is hugely frowned upon by Google and it is a sure method of having your web site banned.

3: Keyword Stuffing

Keyword stuffing is almost certainly the most typical black hat SEO strategy that I am aware of. Keyword stuffing is carried out by putting a entire lot of keywords on the web page, generally at the bottom of the web page and in tiny text. This text reads terrible and so they don’t form sentences. This process is most often used on some pornographical websites.

4: Replicated Websites

An outdated strategy that hardly ever works these days. When affiliate programs became common many website owners would produce a duplicate of the website that they were marketing, hange it a little bit, and put it on the internet in the hopes that it would out perform the website it was advertising and seize their sales. As the search engines would preferably like to see distinctive written content across all of their results this strategy was quickly prohibited and the search engines have techniques for finding and removing replicated websites from their index. A frequent technique of attempting to prevent being caught for this is to make use of the concealed text technique.

5: Redirects

Redirects, whenever used as a black hat SEO technique, is most typically brought in as a compliment to doorway webpages. Because doorway pages usually have very little or no worthwhile content material, redirects are from time to time applied to automatically move the website visitor to a different web page with some real information. As rapidly as the search engines find methods of discovering redirects such as these, the black hats are discovering ways around detection. Search engines do figure them out at some point and such websites will be punished. That or they’ll be reported by a rival or a unhappy searcher.

6: Doorway Pages

Doorway pages are webpages that are included in a web site to focus on a particular keyword phrase or phrases and supply minimal or no significance to a website visitor at all. The sole objective of that web page is to promote a phrase in hopes that once a website visitor lands there, they will go to the home page and carry on on from there. Usually to save time these webpages are produced by software and added to a website on auto-pilot. This is a very unsafe practice. Not only are many of the techniques of injecting doorway pages banned by the search engines but a fast report to the search engine of this practice and your web site will simply vanish together with all the authentic ranks you've achieved with your genuine content material pages.

7: Interlinking

As inbound hyperlinks grew to become increasingly more essential for search engine placement and PR levels, the practice of creating numerous web sites and connecting them together to develop the overall link popularity all became frequent practice. This particular black hat SEO strategy is hard to detect when applied properly (I can't give the technique for correct interlinking here as it’s still undetectable and I don’t want to provide a means to cheat the search engines). This strategy is complicated to detect from a end user standpoint unless of course you end up with numerous websites in the best positions on the search engines in which case it is most likely that you'll be reported by somebody.