Social networking is the most significant business development of 2010, says Bill George, Professor of Management Practice at Harvard Business School, noting that some 600 million people are now active on Facebook, and half of them spend at least an hour per day on the site.

So, what is social media management, and how does it affect you as a local Prescott, AZ business owner? Social media has become a new way of creating relationships. Sites like Twitter, Facebook, YouTube, and LinkedIn, are powerful tools for SEO and social networking.

Over the last few years social media has morphed from a personal communication tool for young people, to a vehicle that business leaders now use to transform the communication with employees and customers. Social media has shifted the one-way distribution of information, into a two-way interaction.

Most of us were raised to extend your hand and offer a firm shake when meeting someone new. You look the person in the eye, smile and say nice to meet you. The relationship that is started with a handshake only continues if you have something to offer.

This is the same with social media. The platform has changed, however the actions have not. Using social media management allows you to communicate with more people faster than ever before. However, the message must remain valuable.

As a local business owner in Prescott, AZ using social media management as part of your internet marketing strategy may no longer be a choice. Creating social media profiles on as many sites as possible not only opens more lines of communication with consumers, it will enhance the search engine optimization of your business message.

"We think there’s tremendous potential for social information to improve search, and we’re just beginning to scratch the surface," said Google, in their Article, Search Is Getting More Social. Social Media is now more important than ever. Google posts Social Media content such as blogs, tweets and video right on the first page of the search results.

It is important that you as a Prescott, AZ business owner implement these new techniques and marketing strategies to stay ahead of your competitors.

Business Week reported, "For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be."

The game has changed, and the use of social media management tools by Prescott, AZ business owners is a must. It is time to open up and be as transparent as possible with your customers. Social media is a great way to increase business and stimulate word of mouth marketing.

Follow these tips and you will be well on your way to creating a community of people that want to do business with you. Remember people want to do business with friends. So extend your hand, shake firmly, and look the person in the eye…Then ask them to follow you on your social media sites.

Pegasus Social Media Management infuses Social Media Management with the power of SEO to give our clients the competitive edge online. It is clear that with the growing impact of Social Media on the search engines, the choice is yours, join the revolution or move aside as your competitors take over your market share.

http://PegasusSocialMediaManagement.com