• Get reviews. Reviews are really great because they provide all-embracing information on your product or services. Try to get an influential blogger interested in your product and write about it. If not, then you may as well pay for a review on a popular blog.

• Use link bait to stir imagination. A recent tendency in SEO has been using link bait for link-building purposes. Link bait is some catchy content that is outright mind-blowing. It's something that either leaves users speechless, or makes them fall off their chairs, laughing… What is link bait made of? It could be (1) hot news related to your business niche, (2) "how-to" tips that people find useful, (3) some free stuff, like a free web-based application, or a tool users can download for free, (4) a funny story, picture, video that's especially "contagious" and spreads like wild fire, (5) participation in a noble cause, like saving blue whales or fighting starvation, (6) taking part in heated discussions, making provocative remarks, which will also make you the center of attention, etc. Whatever you do, make sure it's a can't-miss thing that inspires people share it, thus bringing you an overwhelming number of juicy one-way links.

• Use social media. Social networks and your own blogs are excellent means of propelling yourself. Create accounts on numerous social networks such as Facebook, MySpace, etc. or start a blog and submit it to directories. Then get everyone to talk about your blog by posting mesmerizing content, stirring discussions and gossiping about things.

This is a sure way to get dozens of people linking to you.

• Purchase links from popular thematic websites. Getting quality one-way links for free takes time. What if you don't want to wait for ages before you start making sales? Just like everything else that has value, links can be sold or purchased.

• Use specialized software to look for related websites. Finding suitable websites to purchase links from isn't as easy as it seems. Primarily because there are too many things to look for in a potential partner. So you may choose to use specialized software, to speed up your search and effectively build links. Some of it, like SEO SpyGlass tool, for example, is available to download for free, if you wish. The way it works is quite simple. It allows you to spy on your top competitors and get the full picture of their link-structure. SEO SpyGlass shows you what webpages your competitors get links from. It gathers full intelligence on each separate linking page: its URL, IP address, Google PageRank, Alexa Rank (aka Traffic Rank), number of outbound links, domain name and domain age, etc. It also displays what anchor texts your competitors use, which is a good insight into their SEO strategy. And moreover, where it's possible, SEO SpyGlass extracts the webmasters contact information, so you don't have to look for it all over the place.

So, as you see, there are numerous ways to get those precious one-way links that are real jewels of you site's link structure. You can either get them for free, by being ingenious and creating quality content all over the Global Network. Or you can just purchase quality links to boost your rankings right now, without much of a wait. In fact, it would be wise to combine the two approaches, because the first one gives you something bigger than just SEO value, it makes people talk about your product or service. And the second approach, even though more expensive, allows you to outrank your competitors much faster.