Search engine optimization or SEO as it is renowned is a critical measure in any online business and is not only for large businesses as many believed. Both large and small companies should enable SEO to maximize their business web site rankings in the search engines. Knowing how to apply this the right way is of great importance when considering how best to make money online.

Doing research is an essential structure of search engine optimization. Without the right research your small venture could crumble as you will just be giving traffic to your rivals. It is therefore significant to make a go by writing down your objectives as well as keywords or key phrases appropriate to it.

Keywords or key phrases are of great importance. Think about the volume of people searching for your business online and use powerful tools such as Google Wonder Wheel and Google Keyword Tools to find other suitable words or key phrases. Highly searched for terms are great and you should start with these as a base but then build these into "long tail" key phrases. You should have possibly hundreds of these because they are less competitive and will improve your website rankings.

Another aspect is to research your rivals. Take out the keywords they use to drive traffic which enables them to earn money online. You can do this by using Google Keyword Tools. The more unique it is the better chance you have of towering against their traffic in the search engines.

Design is also an important feature in your website. A nice and interesting concept could draw in customers even if the business is small or in a medium venture. A simple design not complicated with over use of graphics and where practical avoid using Adobe Flash is often recommended as many of the more portable devices cannot see them.

These techniques are some of the ways on how to enhance your online business and make money online. Implement these strategies and you will see the results. It might be slow pacing at first but as time progresses it can be a foundation for your online business to grow.