It is most often asked by online business owners that how they can enhance their website’s rankings on popular search engines like Google and Yahoo. In order to get a high ranking on search engine results, it is necessary to make one’s website search engine optimized. SEO means that your website is highly accessible for search engines, which improves the chances of serving it high on the rankings when customers search for terms related to your products. The more easily reached your sites are for search engines, the higher it will appear on the search results pages. The construction of your site plays a crucial role in its optimization. The key factors include structure of the site, coding and relevant keywords. Sites with proper architecture have a higher chance of getting attention from major search engines. Search engine software crawl the web searching for keywords entered by the users.

Hence, spreading specific and relevant keywords throughout your site means that search engines are more likely to pick up your web pages.

The proper keywords can be determined from analyzing what terms your prospective customers would type on search engines to search for your products. This is where an SEO company can help you out. Thinking from the perspective of the user can help you find the most appropriate keywords. For instance, if you are into selling hats, your customers can search for terms like caps or fedoras.

Once a good set of keywords has been developed, it needs to be used in the page titles, URLs and your web page content. For instance, effective page titles need to be 75 characters long and include important keywords in the beginning, and every page should include 2 to 3% of the keywords.

Linking your website to other sites can be helpful in two ways – firstly it will enhance the site’s search engine rankings and secondly it will increase the flow of traffic to your site.

Search engine crawlers primarily look for text. Flash based websites are not likely to receive high search engine rankings since their text is not accessible to search engine crawlers and it will most probably not get picked up by them. Even though Flash sites look good, but they are not capable of giving high rankings to your sites. SEO is highly technical and it can be a time-consuming process. The reason for the delay can be attributed to the fact that search engines constantly keep changing their methodologies in order to stay ahead of their competitors.