As a recognized name in hair care for over 47 years, the Belson company was acquired by Helen of Troy in 2007. Belson’s Gold ‘N Hot line was launched 25 years ago and quickly became a number one seller.

Gold N Hot is respected in the beauty industry for their dedication to the ethnic market, and their professional flat irons have been featured in countless magazines and acclaimed for their superior. Their thermal hair styling appliances are made to perform and uphold the integrity of any hair type or texture.

One Gold ‘N Hot Flat Iron is especially unique, because they are designed to straighten hair safely regardless of the hair type or texture, and even synthetic wigs and extensions, is the Gold 'N Hot Smart Heat Professional Ceramic Flat Iron - 1" (#GH7001). Most heat stylers will ruin synthetic hair, but the Gold ‘N Hot Smart Heat Professional Straightening Iron features the "Smart Heat" sensor, which maintains an even air flow and temperature of the flat irons plate at the optimum levels for perfectly smooth and shiny results. The iron has variable heat settings according to hair type, and is programmed to adjust to the appropriate heat based on the hair type selected on the iron. No matter if hair is thin and fragile or thick and coarse, the Smart Heat Professional Straightening Irons straighten hair without overheating. The Smart Heat Professional straightening Iron features nano-ceramic floating plates which adjust to hair’s thickness to ensure that heat is evenly and accurately applied to the hair for a more polished and long lasting effect.

Another great Gold N Hot Flat Iron is the Ceramic Straightening Iron 1" # 2144. This hair irons sold ceramic plates emit infrared heat for gentle styling while infusing deep conditioning that locks in hair's natural moisture. This helps keep hair hydrated and healthy looking by sealing the hair cuticle, retaining hair's natural moisture and destroying odors.

Textured hair can be especially resistant to straightening irons, and many hair irons will not straighten thick or coarse hair types easily or effectively. The Gold ‘N Hot flat iron is designed with the unique needs of ethnic hair in mind. Paying attention to the need for safe heat styling of synthetic wigs and extensions as well as high performance on ethnic hair types, Gold ‘N Hot flat irons will certainly continue to be best-sellers.