If you’re a life coach and you want to attract clients, you have to talk to people. Plain and simple. If you’re not talking to a lot of potential clients on a consistent basis, chances are you’re not making any money or attracting clients. And you won’t have a life coaching practice for much longer.

Many life coaches spend most of their time doing anything else OTHER than talking to people. Most life coaches will either decide they need another certification course or more training. They’ll work on their website. They’ll get their graphic design work completed. They’ll create business cards. They’ll make announcements on Facebook. They’ll pretty much do anything other than actually talking with potential clients.

That’s the problem. That’s why most life coaching practices fail. That’s why life coaches don’t earn money. They’re not talking to people. The same is true of many other businesses too.

And the reason they’re not talking to clients is because of fear. Fear of selling. Fear of rejection. Fear of failure. Fear of not being good enough. Or any other number of reasons. If you’re going to be a successful life coach, you have to talk to people.

Then, instead of overcoming their fears and taking consistent disciplined actions, most coaches give up and think attracting clients isn’t possible. They can’t do it. It just won’t work for them. After that, they’ll go back to their jobs or they’ll continue to bounce around from opportunity to opportunity experiencing the same results -- they won’t talk to people and then they think the opportunity doesn’t work so they give up.

If you’re looking for the common denominator, it’s the attitude and mindset of each specific life coach. It’s not that attracting clients needs to become easier or that it’s impossible. You just have to talk to people on a regular basis, over and over again. But talking to people is the one thing that most coaches won’t do. So if you can do it, you’ve just dramatically increased your chances for success as a life coach.