Globalization brought a dynamic era opening the doors of the world markets. It changed the entire meaning of the word marketing and trade. Before globalization and financial boom, all the countries were secluded into its own world. Marketing and trade touched new parameters after the usher of the global market boom round the globe. It owes it debt mainly to the scientific and technological developments which gave new facets to the ideas and the thinking tank. The novelty in the ideas and openness in trade forced the business executives to plan more novel strategies to make their businesses successful.

The world is no longer an isolated place and everything is reachable to almost all the people. Advertising is no longer limited to television and internet has given a huge platform to the marketing personnel. Search engine optimization is one such technique evolved to give a better look to the advertisements placed on the internet. The more a site is attractive, the more people will visit it making it more reachable to the users. The internet searches listing has become very long and it can be anything be it videos, photos, or search of any other web content.

The purpose of the SEO is generally to provide web material accessible free to the users making it different from SEM (search engine marketing). The strategic part of the SEO is to see how the people search for the search engines. The optimization includes not only the designing part of the web content but it may also include editing of the content.

Whether it is online shopping or creating a web page SEO is one of the latest techniques developed to give a brighter look to the website. The images, videos, and menus and many other tools are designed to improve the visibility of the webpage using this technique.

SEO service is provided by many marketing agencies which go for deigning webpage as well as done by many employees who practice it at homes. The basic purpose of SEO can be solely technical or it can have a bigger dimension serving marketing strategies. The SEO can be used for the designing of the web contents and it is used by the programmers to improve the technical look of the website. The designs, articles and all other web contents that are visible on the websites are given a final look by the SEO.