Is Wayfinding Signage Useful?
Business → Marketing & Advertising
- Author Susan Morris
- Published March 4, 2011
- Word count 500
Wayfinding signage as the name suggests it referred to any board or advertisement used to show the ways and locations of any particular places. Wayfinding signages are becoming popular day by due because of so many commercial developments that are taking place and they have to be guided with proper wayfinding signage systems. They are used so that people can easily find their designated destination easily.
Wayfinding signage is used in many places which includes commercial office buildings, shopping malls, hospitals and the most common signage you get to see is on the roads where there are boards located which indicate places and guides people as well. If you go on highways or are roaming in your city you will see so many boards which show the name of specific areas and their directions as well.
Wayfinding signage systems are also used popularly in universities because universities are very huge in size and people tend to get lost easily. These signs are used here to help new students as well as old students. Not only are they helpful to students but also other people who visit the university and students parents as well. For example you will see a board in which there is a complete map of departments of university and through that you can get a clear picture to find your way to your destination. Well planned and properly constructed universities will always have wayfinding signage which helps the students and the staff as well.
Apart from universities you will find this signage in hospitals which helps in guiding patients to find their related departments. There are so many people who visit hospital and to cater to their needs there is required staff there but they directions of they ways are provided with the help of signage.
Whenever you have visited shopping malls and centers you must have noticed and you yourself must have taken help of signage to find the shops which you wanted to visit. So it is extremely necessary and important to have signage in shopping malls to help divert customers to their preferred areas. This signage is both helpful to customers and shop owners because if the customers will not find their way to the shops then it is hard for shop owners to continue to run their business.
Wayfinding signage are also installed near parks and schools which indicates that the school or park for kids is near and so you need to be careful when you are driving around these zones as mostly kids are present near these places so people tend to be alert when they see signs for schools and park and try to drive safely and carefully.
Nowadays you will see advertisements of different brands which are placed along with signage and this makes the look of this signage better and attractive. You can keep signage in your commercial premises to distinguish places for work and eating.
You will need a well trained wayfinding signage consultant for your work.
Learn more about Wayfinding Design and Wayfinding Signage at VisualComm.Com.
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