Market Research Made Easy
Business → Marketing & Advertising
- Author David Meagor
- Published March 20, 2011
- Word count 434
Staying in touch with your target audience is an important factor in creating your marketing plan. By knowing exactly what’s going on with them, you understand them better, and as a result you can provide the solutions to their challenges right when they need it.
Sometimes the solutions you’ll provide will be free, such as an article, a blog post, or an answer to a question on a social network. Not everything you do for your target audience should be a paid service. People need to get to know you and test your work first. They will be more likely to pay for your product or service once they have had a chance to "try before they buy" and trust you.
To position yourself as the expert in your field, you have to completely know the problems your target audience is facing as well as the solutions they’re looking for. The only way to know these things is to do your market research.
Consistency is key here. You’re not going to know everything you need to know by conducting a survey once or twice a year. You should be doing your homework weekly, or even daily, if possible. At the very least, it should be carried out monthly. Regular market research will enable you to stay abreast of recent trends and industry news so you can modify your offerings to address your target audience’s current challenges.
It can be tough to manage a market research campaign, and it definitely seems overwhelming at first. But the good news is, the process is actually easier than you think. And it can even be fun!
The secret to doing your market research without fail is to create a system and follow it. A lot of entrepreneurs get stuck when it comes to crafting this system though. It’s almost as if you need a system to create a system.
But you shouldn’t skip this step, as following a system lets you implement a market research campaign easily and methodically, review your results, and follow up with some sort of action such as offering a new program, conducting a teleseminar, or writing a blog post.
Polls and surveys that are branded with your company logo and colors can easily garner the information for you and provide feedback and direction. Perhaps after an event you will always send out a survey for feedback to those who attended. Or, before you write a post, you will launch a poll via email or social media to find out some practical current data about the subject.
BooRoo - Create free online surveys, quizzes, and web polls with BOOROO
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How To Harness Social Media And Digital Marketing To Promote Drink Sales
- Refer-a-Friend: How to Earn Easy Rewards on a Promo Codes Website
- The Smart Guide to SEO Success in 2025: What’s Actually Working
- Why You Need A Fractional CMO
- 10 Easy Tips for Effective Content Marketing
- Canadian Business Email Database List – Unlock Endless Opportunities in Canada
- The Unified Data Advantage: Unlocking Marketing ROI and Business Growth
- Basic Sales Techniques to Increase Sales on Your Website or In Person
- Tips for Effective Amazon PPC Management in 2025
- Snapchat Launches AI-Powered Lenses
- The Future of Public Relations: Comprehensive PR Trends and Predictions for 2025
- From Zero to $10k/Month: Monetizing Your Online Directory at Every Traffic Milestone
- Effective SEO Strategies for Marketplaces
- Why Choose a Professional Web Design Company in Sri Lanka?
- From Leads to Customers: Proven Strategies for Small Businesses to Boost Conversions
- How to Generate High-Quality B2B SaaS Leads in 2025
- Why Local Businesses Are Choosing to go Local for Web Design
- What Does SEO Mean in Writing? A Marketer’s Blueprint for Success
- Marketing Challenges for Retailers: Navigating a Complex Landscape
- What is AI Marketing? A Game-Changer for Modern Marketing Strategies
- Essential Marketing Strategies for Small Businesses in 2024
- market design
- 10 Techniques for Achieving a Lean and Efficient Supply Chain
- Understanding Web Hosting: A Complete Guide for Online Marketers
- Digital Marketing
- What Is Customer Relationship Marketing And Why Does It Matter?
- Transform Your Business Potential in Germany with Ready Mailing Team’s Germany Business Mailing List
- Stylish Dresses for Girls: Perfect for Special Occasions
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success