How To Ensure Smooth Trade Show Booth Setup
Business → Marketing & Advertising
- Author Chris Harmen
- Published March 9, 2011
- Word count 574
Creating strong portable displays is only part of the equation for convention success. Even after you've designed your trade show booth, you still need to get it to the exhibition and then get it set up. Considering that you will typically have a few hours before the doors open, ensuring a smooth setup is crucial. Whether you have small tabletop displays or larger units, this guide will help you ensure that everything works as expected.
Tip #1: Allow Ample Time For Setup
One of the most common problems that people experience when trying to set up portable displays is a lack of time before the convention opens. It is almost universally true that novice exhibitors under-budget the time needed, leading them to rush their set-up process and experience a lot of stress. The best thing you can do to assure you have enough time is to give yourself at least one extra hour for a complete and thorough preparation. With that extra hour, you've got time to fix things that go wrong or even to pick up something that was forgotten at the office without putting you behind schedule.
Tip #2: Plan In Advance
In addition to giving yourself plenty of time for problems, you should try to eliminate as many of those problems as possible. That means completing a checklist the week before the convention to assure that your tabletop displays are ready for use. Make sure that you've got everything packed that you want to bring along, and that all your staff has been briefed and is ready.
Depending on the size and scale of your trade show booth, you may choose to prepare a checklist going further back than just a week. This is particularly helpful if you expect to ship your trade show booth, as many will require more than a week for guaranteed arrival. Having a detailed checklist gives you written confirmation that everything you need for a successful exhibition is on hand. It helps reduce the likelihood that you'll need the extra time on the morning of the event - but that doesn't mean you should cut out that hour! Always leave yourself some extra time.
Tip #3: Bring Help
Some small portable displays and tabletop displays are built to be assembled by one person, but most can benefit from the assistance of a second. Even if you don't have the staff to have two people manning your trade show booth during the actual convention, bring a friend or family member along for an extra set of hands during setup. If you can, the two of you should practice setting up the unit before the event to ensure that it goes extra smoothly.
Some large or very detailed custom portable displays may require more than two people to set them up. If this is the case with your unit, don't rule out the idea of having professionals set it up for you. For some particularly complex exhibits, that may be the only option. Talk to your trade show booth designer for help deciding whether you should hire professionals.
Tip #4: Follow Your Plan
As the date of the convention approaches, it can be tempting to spend extra time worrying about things like the setup and the staffing of your unit. If you have taken the time to plan out your checklist, utilize a helper during booth assembly, and have left yourself extra time, you'll be able to enjoy a stress-free convention experience.
Chris Harmen writes for Skyline, a leader in Canada trade show booth design. Skyline has won numerous awards for its innovative portable displays in Canada with its focus on unique and easy to set up exhibits for every client.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- Are Gucci Bags Made of Animal Skin?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024
- Harness the Power of China's Market with the China Business Email Database List
- Maximize Your B2B Outreach with Ready Mailing Team’s Vice President Sales Email List
- Empower Your Marketing Strategy with Our Executive Assistant Email List
- Affiliate Marketing for Gaming - Looking into 2025 Trends
- How to Improve Hearing Clarity:
- Unlocking the Power of WordPress Plugins: Enhancing Your Website’s Functionality
- Maximising Patient Reach with Affordable Healthcare SEO Services
- Instagram Marketing Mastery: AI Tools’ Potency
- Understanding the Aim of Content Marketing: Tips and Ideas that can be Acted Upon
- AI Video Maker Without Charge: Upgrade Marketing Tactics with Innovative Equipment
- The Ascending of Brief Pattern Video Promotion: Capturing Your Audience in Seconds
- Unveiling the Power of Media Relations
- How to Apply AI in Digital Marketing: A Complete Manual for Internet Marketers
- Decoding the Marketing Manager Salary in Boston: Insights and Strategies for Success
- Mastering Digital Business Strategy: Key Insights and Actionable Tips for Online Marketers