Do not just use plain text in your brochure printing. Make sure that you try to adjust and improve the formatting of all your text content to help them communicate better inside your color brochures. If you do not know how to actually format those text content effectively, then hear me out. I have listed down below seven of the best formatting styles and effects for text content, that you can use for brochure printing. This should ensure the quality and effectiveness of your brochure text. So make sure that you try all these out.

1. Variable font size use – Varying font sizes within a color brochure is one of the first and basic steps to better brochure text. Varying the size of body content, headlines, sub-headlines and even captions all add that subtle distinction without messing up the font style dynamics and design. This helps a lot in defining what the text content is, so you should really try to use this all the time.

2. Using contrasting colors – Another key component of good formatting styles for color brochure printing would be the use of contrasting colors. Using text colors that contrast with the background and also with other text sections help your text elements to look more distinct and visible. You can use the color wheel or even an online color matcher that should tell you which colors look best and visible together.

3. Adding character borders – To further emphasize text, you can use a nice text formatting style that adds borders to characters. Character border effects or layer strokes adds that extra line of color that follows the contours of each character. This means that the Letter "A" for example will have an almost "A" shape color silhouette around its edges. You can use this effectively if your text color and background color don’t match as much but you still need to put those same colors altogether.

Character borders help integrate text and its background effectively while at the same time flagging the words themselves for attention. This is perfect for color brochures with dark colored backgrounds where text is hard to read.

4. Adding 3D text effects –Of course, there are also the so called 3D effects for brochure text. These effects add pseudo 3 dimensions for the 2 dimensional color brochures. It adds a kind of isometric view with shadows and extended areas for the text. Most design software can easily transform your text to a 3D text effect. Just try to see how it can be done with your software.

5. Adding shadow effects – Shadows are another great but subtle way to format and design text for your color brochures. Adding that subtle shadow lifts up the text, making it look well worthy of reading. Keep in though that in most cases, you can also change the color of the shadow so that you can integrate it better for your brochure color scheme.

6. Adding glow effects – Like shadows, you can also add glow effects to your text layers if you want. Glow effects are best used for text elements that need to be really visible such as a greeting, an invitation to action or just a beautiful slogan. It is a great and quick way to grab the attention of people, which is ideal for marketing brochures.

7. Adding text textures or gradients – Finally, like in images, you can also add text textures or gradients. This adds a lot more character to your text content within your brochures. You can use this text effect very powerfully for your brochure titles and also for your brochure charts and graphics. So if you want a more integrated and dynamic text, you should play around with those textures and color gradients.

Great! So what are you waiting for? Try all of these out in brochure printing. Trust me, all of these should help make your custom brochures a lot better when it comes to text designs and formatting.