Top 3 Tips for Raising Solo Ad Conversions

BusinessMarketing & Advertising

  • Author Janise Majette
  • Published April 13, 2011
  • Word count 485

The fact that the Internet is growing by leaps and bounds has lead to a constant influx of new methods designed to help marketers get more traffic and, as a result, more sales. Although there are many "new" methods on the market, placing solo ads in ezines that are targeted for your niche, remains an effective and profitable option. Solo ads are a good way to reach out to your target market in the shortest amount of time. Getting traffic from search engine results takes a lot of time. This is why ezine advertising is such a great choice - especially for Internet marketing beginners. This article discusses three tips that can help you make your ezine marketing efforts even more effective.

Writing your solo ad doesn't need to be difficult as long as you use simple yet powerful language. Write it so it sounds as though you're talking to a friend, without any of the jargon. Anybody reading your ad should be able to comprehend what you're saying. Don't let it get overly complicated, just be yourself. Create your ad using short sentences and paragraphs, so it's easy for subscribers to read without getting confused. Every part of your ad has to be in simple to understand English.

Proper formatting of your ads is another important factor to keep in mind when you write them. If your ads aren't formatted the right way, this can give them look unprofessional. When you create your ads, don't use more than sixty-five characters per line. Your ad will look awkward and poorly designed if you go above this limit. If you format your ad in a way that looks professional, more people will take the time to read it and possibly click on your link. If you're sending an ad in email form, you have to follow the rules of formatting if you want recipients to be receptive to what you're offering.

Always be sure you've checked your solo ad's wording against spam filters so you'll know it's not going to get blocked the moment you send it. There are plenty of words that could trigger a spam filter, so avoid using words like free, money, get rich, or wealth, etc. Your ad copy needs to be carefully worded so it doesn't trigger a spam filter and get your ad blocked.

After working hard on creating the ad and investing in it, the last thing you would want is to have to end up in the junk folder of your recipients. We know that advertising in ezine solo ads really works, use these tips to make the most of your investment. While they are simple solutions that are easy to apply, they can still have a major impact on overall sales. Whether or you are a complete novice when it comes to generating traffic or an old hat, solo ezine advertising can make a difference for you.

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