It is important to know how to build a list if you intend to market a product or service on the internet. In fact developing an opt in list should be considered one of the primary components of any online business development strategy. Collecting contact information of those who have already shown an interest in what you do is considered one of the best online marketing strategies you can implement! This will allow you to promote to these people through email and is a resourceful use of your previous traffic generation efforts!

Here are 3 non-complicated steps you will need to accomplish in order to build a sizable opt in list to which you can promote your goods and/or services

Effective Squeeze Page

The first step is to build a squeeze page to which you can direct traffic in order to capture the contact information you need to build your opt in list. This page will have only one objective and that is to get people who visit to leave their information. Obviously you will need to be persuasive therefore it is best to have a free gift to offer people in exchange for their information.

It is recommended to keep the content on your squeeze as brief and to the point as possible. Also it should focus ONLY on the benefits visitors will experience from receiving the free gift you are offering. Oh course they only way they can get their gift is by leaving their contact information, makes sense?

Content is the Key

The content you use in any ad to draw people to your squeeze page MUST be consistent with what you are offering. In this way you are 'weeding' out traffic that is not targeted for your purposes. Along the same lines the free gift you are offering on your squeeze page also needs to be relevant to any product or services that you are promoting! Now the key here is that since your squeeze page has only one intention, to collect contact information, you must focus on only that intention, to get people to join your opt in list. Do not try to promote any of your products on this page since it will distract people from the primary objective which is leave their contact information.

Remember your list building efforts are part of your business development strategy! Making sales is important for sure but getting a list together will make selling all the more easier so focus only on developing an opt in list here!

Bring on the Traffic

With a squeeze page ready to receive visitors your next step is of course to attract people to your site. It is usually recommended to use a few different tactics to generate the traffic you need and this can be done very economically. Article submissions, although more labor intensive than other tactics do produce great and longer lasting results since articles can stay in circulation and working for you indefinitely online! Many consider this method the best online marketing strategy in terms of all the benefits it offers such as traffic generation, building credibility and branding!

Also the use of social sites, blogging and participating at relevant forums can be very effective at attracting the type traffic you need. Select whatever means you are most comfortable with and get busy driving hordes of people to your site!

It is oh so important to know how to build a list, and effectively when working online. Collecting the contact information of people who have visited your sites is one of the best online marketing strategies you can follow. Actually developing an opt in list like this should be considered a fundamental component of any online business development strategy. The impact this has on your marketing effectiveness alone is huge while it also helps you to 'recycle' previous traffic generation efforts again and again. The 3 simple steps you need to take to collect this valuable contact information are discussed above and it is recommended you start taking these measures upon start-up, By doing so you will be able to take advantage of having an opt in list that will allow you to accelerate the growth of both your business and sales!