How to Keep Getting Repeat Visitors to Your Website

BusinessMarketing & Advertising

  • Author Janise Majette
  • Published April 22, 2011
  • Word count 520

New customers is a value you need to be aware of as an internet marketer. Generating new customers can be difficult unless you know how to leverage your existing account base. Similarly it's important to have a sticky site customers want to come back to rather than putting in efforts to only bring in new customers. The following article will look at some simple ways to make your site sticky in this manner.

We all know how important good content is for our sites, and that is one of the keys to getting repeat visitors. It really is not all that hard to do, but it is just that it takes effort to do that which is something not everyone wants to do. If you want people to think your content is good, then be sure to do your research and write it well - outsource it if you have to do that. You can take 30 minutes a day and write a good article and post it on your website. You can actually run surveys on your website and get feedback from your visitors to understand what kind of content they are interested in. That is a very good way to get ideas for content, and then you simply create it.

  1. Make sure you don't go overboard with your site's graphics. The notion that graphics should dominate a website is no longer fashionable. Today, simplicity is what's most valued when it comes to web design, and this is what you should strive for if you want return visitors. If you're committed to using graphics, then do so as minimally as possible. What matters most on your site is not the quality of your graphics but your overall content, and this is what will get people to come back.

Yes, graphics do play a role in making your site appealing, but not at the cost of your visitors.

  1. Your website should be simple and not too heavy when it comes to design. The use of flashy presentations and loud background music is seen as a big mistake in the world of internet marketing.

When you have visitors coming to your website, they should be able to view it without any problem. If you really must have flash on your site be sure that you also have a static HTML page for those who don't want to go through your flash intro. Don't make your visitors have to wait for your page to load. Regardless of the fact that internet speeds are higher these days sites that are more lightweight are given greater preference which is important to keep in mind.

By implementing the above strategies, you'll find that your visitors will be more likely to return to your site, as you'll be giving them good reasons to do so. If you want to make your site a popular online destination, you have to pay attention to all these apparently small matters, as they add up. Your success depends on getting many elements right, so take a look at your site as a whole and decide where you need to make improvements.

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