Event Guide - Reduce Your Load Immensely

Computers & TechnologyTechnology

  • Author Ashley Forrester
  • Published April 24, 2011
  • Word count 410

An event is very much like an orchestra. Each person needs to co-ordinate his symphony with the conductor and the overall result shows itself to the audience in the form of a beautiful piece of music. Similarly, an event needs to be coordinated and synchronized so that all the tasks such as registration, meeting with sponsors, booking the venue, and so on are performed seamlessly. The biggest headache in the initial stages is undoubtedly the event registration process. Although there isn’t any event guide as such that can map out a cut and dried formula, there are some ways by which you can drastically lessen the work.

Corbin Ball who is an industry expert says that around 80% don’t realize that they could actually reduce their workload if they use online registration systems. A survey has shown that 342 event marketers have stated that their workload was cut down by 55% after using an online system. Let us take a look as to how it can benefit you:

• Breakout sessions, popular events, and room blocks need intricate managing capacities that are tedious as it includes wait listing, keeping tabs, and limiting. A system performs these functions automatically and eliminates manual labor.

• Getting the payment that is due is another problem that marketers have to face. You have to constantly follow-up via emails and phone calls in order to make sure that the process is streamlined. A system will generate customized reports that clearly states the amount owed by each person. So all you need to do is send them a mail notifying them about the payment.

• The registrations during an event keep on changing because some may cancel and yet others may express their wish to attend. This process escalates right before the event and it is not possible to keep track of each and every booking or cancellation manually. When it is being done online, you will be notified automatically when someone registers or cancels.

• When records are being maintained on pen and paper, you have to take into account various tasks such as printing, copying, mailing, and so on. An online system will immediately send the registrants a notification via email that includes the invoice, receipt, and relevant materials.

Now that you know about online event registration systems, you can see for yourself how it can act as an event guide for you. You can say goodbye to the tremendous paperwork and synchronize everything with just a few clicks!

Ashley Forrester is a prolific writer on all topics related to event marketing. She is an industry insider who is well up on the latest trends and technologies that are currently dominating the market

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