Amadeus Consulting Discusses: Learn Why Compelling Call-to-Action Phrases Are Critical
Computers & Technology → Technology
- Author Todd Mcmurtrey
- Published April 25, 2011
- Word count 508
Are your prospects doing what you'd like them to be doing? Are they ordering your product, opting into your website or clicking on your links? If not, you're missing out on one of the top-secret weapons that copywriters have used for years to get their prospects to act accordingly. So, what do master copy-writers do to move prospects to action? They ask them to act! You can't assume that your customers will know why they should act, how they should, or when they should act. Simply put: including a call to action means asking your reader to do something.
The call to action is a difference-maker in your copy, and it is the key piece of your campaign to drive home your sale. Since the goal is to ultimately increase the percentage of visitors that convert into customers (Website conversion optimization), the call to action is critical.
The call to action should be crafted and written in such a way that the reader feels compelled to click on the link or the order button to learn more about what you are offering or selling. If your call to action phrases are not compelling enough to do this then you won't have potential customers visiting your sites and purchasing your products. Because it is such an important part of your campaign, you need to give your call to action a lot of thought. Here are three things to consider when writing your next call to action:
- Define your objective
A good call-to-action ties in with the goal of your copy. If you're goal is to sell, don't ask them to call you for more information, ask them to purchase your product today.
- Make it Easy
The more information you ask for, the less likely it is that people will complete the task. Most customers will not purchase on the first visit, so creating a way to connect with you will improve online sales. So instead, keep your company in front of them through communication. Tell your customers when and how to contact you. In today’s world of constant contact, nobody is going to contact you if they have to write you a letter. Or get them to sign up for a newsletter or email list.
- Instill a sense of immediacy
Since most customers will likely forget if they wait, the sooner you can get them to respond, the better. What'll happen if they purchase today? Will they get a free gift? Will they receive the product immediately? Will they save time and money?
Here are some examples
• Click here to find out all the details
• Download now
• Talk to an expert
• Request your FREE quote today
• To place your order, call us toll-free at ____________.
People do not have time to search around your site or other marketing materials to figure out what to do. So make it as easy as possible for them to do business with your company and include strong call-to-action phrases in all future ad-copy. The result will certainly be increased website traffic and sales!
The marketing team at Amadeus Consulting considers it part of their daily tasks to stay on top of what is going on in the technology marketplace. It is important to our company culture to be technology thought leaders, but we also want to share our knowledge and insights with readers excited about the latest and greatest tech news.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- The Ultimate Guide to 3D Animation: From Basics to Advanced Techniques
- Mitsubishi Electric proves heat pump compatibility with microbore pipework
- Why Small to Large Companies Continue to Use Dated/Dinosaur Technology
- 10 Ways Business Central’s Quality Inspector App Streamlines Quality Assurance
- 10 Ways Business Central’s Quality Inspector App Streamlines Quality Assurance
- The Rise of Sustainable Technology: Shaping a Greener Future
- Why Bullseye Engagement Offers the Best OKR Software for Businesses
- Web Development Companies in Canada
- How EasyPDF™ Forms Save Time & Money at Home and in the Workplace
- The One and Only 15-Second Digital Lien Waiver to Complete and Submit in Record Time Using the Free Adobe Reader
- The Impact of Employer Branding on Leadership Recruitment
- Augmented Reality (AR) in Business: Why Your Company Needs It
- Top 10 Reasons to Use Business Central’s License Plating App
- The Hidden Advantages of European Offshore Development Companies
- App Development: Transforming Ideas into Reality
- Automate you Chauffeur Service with A to Z Dispatch
- The Impact of Machine Learning and AI on Business: What the Future Holds In the modern busine
- Generate Flashcards Fast with AI: The Ultimate Solution for Developers
- Blockchain Interview Guide: Essential Questions and Answers for Success
- Eight Free Business Central Apps That You’ll Wish You Had
- How Artificial Intelligence (AI) and Machine Learning (ML) Are Transforming Computer-Based Trading Platforms
- The Role of Gas Engineers in Modern Energy Systems: Linking to Sustainability and Innovation
- The Significance of Stars in the Universe and Their Impact on Human Culture Throughout Evolution
- Exploiting Artificial Intelligence for Urban Mobility Transformation: A Case Study of Guatemala City
- Top 10 Ways Business Central Users Streamline Shipping
- The Impact of AI on Job Security and Availability in Africa: A Future at a Crossroads
- CNC Machining Vs 3D Printing: Which Technology Is Right For Your Project?
- The Future of Search: Embracing AI-Powered Search Solutions
- Low-Fidelity Vs High-Fidelity Prototypes: When To Use Each In Product Design
- MARKET SEGMENTATION