Moving from the world of struggling hip hop emcee in local clubs to one of the up and coming superstars signed with the Roc Nation hip hop label, Jay Electronica could teach everyone a thing or two about online marketing techniques.

This relatively mysterious young artist came to be known as one of the music world’s most impressive new order emcees, and all thanks to his unique internet marketing plans. Moving from internet buzz to major record deal in three years, Jay Electronic managed to achieve what may seem the impossible, until you learn how he did it.

Roc Nation is the record label of music sensation Jay-Z and is the new home of Jay Electronica music. This emcee’s music has been circulating via the internet for the last several years bringing the young artist to relatively high recognition within the hip hop world without any major record label or big bucks marketing plan behind him.

So how did Jay Electronica manage such an incredible feat? Well, some of it he did independently and some he did with the help of the contacts he made within the hip hop music industry. While he did meet several influential individuals in Detroit, including J Dilla, he managed to accomplish a great deal of notoriety on his own, simply through utilizing the free resources available on the internet.

In early 2007, Jay Electronica downloads were made available on his MySpace page. The single Act I: Eternal Sunshine (The Pledge) became a viral sensation, making its way around the internet in no time flat and rocketing Jay Electronica to budding star status.

He continued to promote his work online, bring his next single out via free download as well and in the same manner as Act I, Jay Electronica Exhibit A also became a big hit with his current fans and quickly made its way to new ears as well. As fans online found the music, they sent links off to their friends, gaining the rapper more recognition and even higher status within the music world.

The next single, Jay Electronica Exhibit C, posted online and reaching similar status among fans, also made its way to MTV2 where it received an award as an "Instant Classic" from the station’s Sucker Free Summit Awards. Jay Electronica was quickly on his way to major stardom.

This fledgling rapper continues to make a name for himself through the use of social networking sites. His music and videos are regularly posted on Twitter, MySpace and other similar sites. As downloads are available free of charge, fan sites have popped up all over the internet, with links appearing on each page for Jay Electronica lyrics and music.

Each link that appears only serves to bring the Jay Electronica name to the ears of more potential fans. The buzz created online has lead to numerous interviews of the young rapper with major industry magazines.

The combined live performances of the artist and the successful internet marketing activities he has employed have brought him much attention within the hip hop scene. He gained audiences with big names in the industry and quickly won them over, ultimately culminating in the signing of a contact with Jay-Z’s label Roc Nation.