Multifarious communication is a categorical fundamental of human society. It is one of the bedrock components upon which the growth of the human family has thrived.

So, you may say, what has all this got to do with Internet marketing and website SEO tools and tips? Just be patient for a little while, this is all paramount website background information. All will become clear in a short time.

Primarily, each and every one of us is a social creature and we cannot function in the modern world without communicating. What is more, we all savor a need for family and friends and want to be a member of such social groups. We all wish to exchange information with others. The doctor, the real estate broker, our work companions, the emporium assistant at the local mall - all solicit an exchange of information for us to survive as we do.

Words are the prime method of communication. Be they spoken or penned. Behold the mind-blowing expansion of mobile telephones and text messaging over recent years. Talk is cheap, or so the saying goes, but texting is usually cheaper!

Language ,in all its guises, irrefutably is the basis of all communication.

However, time and again, even without realising it, all of us communicates in a medley of non-verbal methods and means.

We might hear a sports commentator give the view that "the body language indicates that they have accepted defeat". Or, to see someone's face light up is markedly indicative of an affirmative philosophy. Whereas, a pitiful posture may make known the fact that an individual's heart is just not in it.

Whilst we are dishing out the cliches, how about "a picture is worth a thousand words". No wonder today's mobile telephones incorporate a full-colour, completely interactive, touch screen. Camera wielding, application producing, games entertaining, Internet connectivity - yes, the up-to-date generation of mobile telephone certainly tries to ignore its humble origins and pretentiously represents itself as an all-encompassing, multi-media, computer-plus-something-else device.

So we arrive at the subject of the Internet.

Never before in human history have so many words been up for grabs, on so many disparate topics, to so many people.

Business websites, web portals, individual website, day-to-day web-blogs, social networking, Usenet forums, RSS feeds, podcasts, newsletters, instant messaging and emails. All have got something to say, and most want to aim it at you!

Undoubtedly, never before in human history have so many words, on so many different topics, been overlooked by so many people.

For those running a business, the need to communicate is clear. That old dictum "telling is selling" did not get to endure for so long without the oxygen of truth fanning its continuance.

For those undertaking an Internet business, the need to advertise and explain their product remains. Nonetheless, you cannot just set up shop on the Internet and presume to profit from passing foot-traffic. You dwell in cyberspace. There is no busy main street or expansive shopping mall with a ready made source of customers from which you can attract a steady flow. You have to pro-actively create your own foot-traffic. You not only service and satisfy your customers' desires by using the modern, digital medium but, you must also initiate your customer base using that identical electronic medium.

That is the task. You can announce all the cyberspace words and advertising prose you like but, without anybody reading those words, you are not communicating, you are simply shouting in an vacant marketplace.

So how do you get your voice heard? How do you get your message across? How do you get your valued customers engaged with you to start with?

Recently, I asked my kid brother why he spent so much time playing games on his X-Box. With all seriousness, the twelve year old stared at me carefully before replying: "I'm not playing, I'm gainfully employing the resources made available to me."

Perhaps that is the heart of undertaking business on the new technology: develop a social group of recently instituted friends that will view their interaction with you, and your business, as an agreeable one that provides freely accessible, fascinating, entertaining and reliable content. Then, without doubt, your products will be seen in a similar light.