The Fair of technology and of art

Computers & TechnologyTechnology

  • Author Tondello Elena
  • Published April 28, 2011
  • Word count 478

The most important international Exhibition of packaging technology is without doubt the Hispack Fair of Barcelona (Spain). This professional exhibition takes place every three years and the next one will be the 15th edition and it will be from the 18 until the 18 of May 2012. The sectors shown in this occasion are different and varied, first of all the packing machinery and accessories with bottling machinery and equipment machinery for labeling and coding and marking Machinery for the manufacturing of packaging products, all these sectors are connected to the important field of packaging.

Than the exhibition shows also other different fields like raw materials, packaging materials in general, retrieval, treatment and recycling, in particular a large space is dedicated to the recycling world, an important and current sector of our days. In addition to that there are also auxiliary products like the POP that means point of purchase advertising logistics, handling, storage and distribution consulting, and also services for the industry like engineering and services companies.

In the last edition the Hispack has a lot of professional visitors, in particular a large part of the public were marketing and production managers, and here many international companies represent their packaging products (not only Spanish companies). For the next exhibition there will be come new interesting things and innovations like the art exhibition with the title the world's wonderful packaging. The exhibition will represent the culture and lifestyles of various countries in particular through their packaging and products, an example are labels for food, health, hygiene, beauty, household and leisure. All these items will be displayed like in a real art exhibition in order to show the importance of packaging in the history, the packaging in fact is a sign and a label of the society (an important part will be the products censured by the Franco dictatorship). In the history of art there is a strong connection between modern and contemporary art and industry, an example is The pop Art of Andy Warhol, in his works of art a lot of product and packaging objects are present and this had a leading role in all this movement.

This event is part of the series of exhibitions: Pack. The History, Culture and Memory of Packaging. In 2001 there was the Six Packaging Collections homage to packaging collections with the collaboration of different Museums like the Marc Martí Collection, the Museum of the History of Catalan Pharmacies, the Anís de Rute Museum and the Gal Museum and the Orange Museum of Burriana. In 1997 the exhibition of Pack told the histories of 12 Spanish products through their packaging an example are: Aceite Carbonell, Codorniu, Conservas Miau, Cervezas Damm, Anís del Mono, Vichy Catalán, Lejía Conejo, Danone, Maderas de Oriente, Ideales, Gallina Blanca and Cola Cao. A great and important resource for the contemporary art and for the development of our society.

This article was written by Elena Tondello, with support from packaging machines.

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